CAROLINE, SERVITA (2021) PENINGKATAN KINERJA PERUSAHAAN LOGISTIK MELALUI PERENCANAAN, KAPABILITAS TIM, DAN DUKUNGAN PENJUALAN. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.
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Abstract
A study on a company in Bizpark Cakung which is engaged in logistics services found problems related to the company's performance faced by this company, namely, there were delays in planning for delivery of goods, inappropriate placement of human resources, and fluctuations in company sales. This study aims to determine the strength and direction of the influence of planning on team capability, planning on sales support, team capability on company performance, and sales support on company performance. Data analysis in this study involved 70 company employees as respondents, then the data was processed using the PLS- SEM method at two degrees of confidence. The results obtained using two degrees of confidence, namely the 5% significant test, it was found that planning had a positive and insignificant effect on team capability, planning had a positive and significant effect on sales support, team capability had a significant and positive effect on company performance, and sales support had a positive effecton sales support. company performance but not significant. Meanwhile, in the 10% significant test, it was found that changes in the relationship between planning and team capability, namely planning had a positive and significant effect on sales support. Keywords: Planning, Team Capabilities, Sales Support, Company Performance, Logistics, PLS-SEM Sebuah penelitian pada perusahaan di Bizpark Cakung yang bergerak pada bidang jasa logistik menemukan permasalahan terkait kinerja perusahaan yang dihadapi oleh perusahaan ini yaitu terdapat keterlambatan dalam perencanaan pengiriman barang, penempatan sumber daya manusia yang tidak sesuai, dan fluktuasi penjualan perusahaan. Penelitian ini bertujuan untuk mengetahui kekuatan dan arah pengaruh perencanaan terhadap kapabilitas tim, perencanaan terhadap dukungan penjualan, kapabilitas tim terhadap kinerja perusahaan, dan dukungan penjualan terhadap kinerja perusahaan. Analisa data pada penelitian ini melibatkan 70 orang karyawan perusahaan sebagai responden, lalu data tersebut diolah menggunakan metode PLS-SEM pada dua derajat kepercayaan. Hasil yang diperoleh dengan menggunakan dua derajat kepercayaan yaitu pada uji signifikan 5% didapatkan bahwa perencanaan berengaruh positif terhadap kapabilitas tim namun tidak signifikan, perencanaan berpengaruh positif dan signifikan terhadap dukungan penjualan, kapabilitas tim berpengaruh dan signifikan terhadap kinerja perusahaan, serta dukungan penjualan berpengaruh positif terhadap kinerja perusahaan namun tidak signifikan. Sedangkan pada uji signifikan 10 % didapatkan perubahan pada hubungan perencanaan terhadap kapabilitas tim yaitu menjadi perencanaan berpengaruh positif dan signifikan terhadap dukungan penjualan. Kata Kunci : Perencanaan, Kapabilitas Tim, Dukungan Penjualan, Kinerja Perusahaan, Logistik, PLS-SEM
| Item Type: | Thesis (S2) |
|---|---|
| NIM/NIDN Creators: | 55118110190 |
| Uncontrolled Keywords: | Planning, Team Capabilities, Sales Support, Company Performance, Logistics, PLS-SEM, Perencanaan, Kapabilitas Tim, Dukungan Penjualan, Kinerja Perusahaan, Logistik, PLS-SEM |
| Subjects: | 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum |
| Divisions: | Pascasarjana > Magister Manajemen |
| Depositing User: | ORYZA LUVITA |
| Date Deposited: | 02 Mar 2022 07:48 |
| Last Modified: | 03 Jul 2024 04:01 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/57094 |
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