PERAN MEDIASI KEPUASAN KONSUMEN, PENGALAMAN KONSUMEN, PERSEPSI HARGA, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP MINAT BELI KEMBALI(Studi di Rumah Makan Empal Genteong H.Apud Cirebon)

ROPIDIN, (2021) PERAN MEDIASI KEPUASAN KONSUMEN, PENGALAMAN KONSUMEN, PERSEPSI HARGA, KUALITAS PELAYANAN DAN CITRA MEREK TERHADAP MINAT BELI KEMBALI(Studi di Rumah Makan Empal Genteong H.Apud Cirebon). S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

The purpose of this study was to analyze the mediating role of consumer satisfaction, consumer experience, price perception, service quality and brand image on repurchase intention (study at Empal Gentong H. Apud restaurant, Cirebon). The study involved 151 Empal Gentong H. Apud consumers who had already have bought at least once in three months and are in the Cirebon area. Researchers used Partial Least Square (PLS) as a technique used to analyze measurements and structural models. This type of research is descriptive quantitative with the method used is a direct survey and using google form and the results of this study indicate that six variables have a positive and significant effect while the other three variables have a positive but not significant effect. Keywords: Price perception, Service Quality, Consumer Experience, Brand Image, Customers and repurchase intention. Tujuan dari penelitian ini adalah untuk menganalisis peran mediasi kepuasan konsumen, pengalaman konsumen, persepsi harga, kualitas pelayanan dan citra merek terhadap minat beli kembali (studi di rumah makan empal gentong H. Apud Cirebon) Studi melibatkan 151 konsumen empal gentong H. Apud yang sudah pernah membeli minimal sekali dalam tiga bulan dan berada di wilayah Cirebon. Peneliti menggunakan Partial Least Square (PLS) sebagai teknik yang digunakan untuk menganalisis pengukuran dan model struktural. Jenis penelitian ini adalah deskriptif kuantitatif dengan metode yang digunakan yaitu dengan survey langsung dan menggunakan google form dan dari Hasil penelitian inimenunjukan bahwa enam variabel berpengaruh positif dan signifikan sedangkan tiga variabel lainya berpengaruh postif namun tidak signifikan. Kata kunci: Persepsi harga, Kualitas Pelayanan, Pengalaman Konsumen, Citra Merek, Kepuasan Pelanggan dan Minat beli kembali,

Item Type: Thesis (S2)
NIM/NIDN Creators: 55119110098
Uncontrolled Keywords: Price perception, Service Quality, Consumer Experience, Brand Image, Customers and repurchase intention, Persepsi harga, Kualitas Pelayanan, Pengalaman Konsumen, Citra Merek, Kepuasan Pelanggan dan Minat beli kembali,
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions: Pascasarjana > Magister Manajemen
Depositing User: ORYZA LUVITA
Date Deposited: 02 Mar 2022 07:11
Last Modified: 04 Mar 2022 07:57
URI: http://repository.mercubuana.ac.id/id/eprint/57081

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