ANALISIS PENGARUH KEPERCAYAAN, KUALITAS LAYANAN DAN HARGA, TERHADAP KEPUTUSAN PEMBELIAN ONLINESHOP (Studi Kasus Pada Pelanggan Online Shop Mayopoya)

FADLY, FADLY (2020) ANALISIS PENGARUH KEPERCAYAAN, KUALITAS LAYANAN DAN HARGA, TERHADAP KEPUTUSAN PEMBELIAN ONLINESHOP (Studi Kasus Pada Pelanggan Online Shop Mayopoya). S2-Magister thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to analyze the positive and significant influence of the variable customer trust, service quality, price on customer purchasing decisions Moyapoya online shop. The population of this research is Moyapoya customers who are on insragram, facebook and wathshap Group with the start of midterm economy class, aged between 15 to 50 years. While the number of samples is 120 samples. Quantitative analysis method using multiple linear regression equation analysis, followed by determination analysis (R Square), partial hypothesis testing (t test) and simultaneous (F test) and simultaneous using SPSS Version 22. The results showed that customer trust, service quality , the price has a positive and significant effect on customer purchasing decisions partially and simultaneously. Keyword: customer trust, service quality, price, customer purchasing decisions Penelitian ini bertujuan untuk menganalisis pengaruh positif dan signifikan dari variable kepercayaan pelanggan, kualitas layanan, harga terhadap keputusan pembelian pelanggan Moyapoya online shop. Populasi penelitian ini adalah pelanggan Moyapoya baik yang berada di insragram, facebook maupun wathshap Group dengan starta kelas ekonomi menegah ke atas, umur antara 15 s/d 50 tahun. Sedangkan banyaknya sampel adalah 120 sampel. Metode analisis kuantitatif dengan menggunakan analisis persamaan regresi linear berganda, dilanjutkan dengan analisis determinasi (R Square), pengujian hipotesis secara parsial (uji t) dan simultan (uji F) dan simultan memakai SPSS Versi 22. Hasil penelitian menunjukkan bahwa kepercayaan pelanggan, kualitas layanan, harga berpengaruh positif dan signifikan terhadap keputusan pembelian pelanggan secara parsial secara simultan . Keyword : Kepercayaan pelanggan, Kualitas Layanan,Harga,Keputusan pembelian pelanggan

Item Type: Thesis (S2-Magister)
NIM: 55115120245
Uncontrolled Keywords: Kepercayaan pelanggan, Kualitas Layanan,Harga,Keputusan pembelian pelanggan
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 020 Library and Information Sciences/Perpustakaan dan Ilmu Informasi > 025 Operations, Archives, Information Centers/Operasional Perpustakaan, Arsip dan Pusat Informasi, Pelayanan dan Pengelolaan Perpustakaan > 025.5 Service to Users/Layanan Kepada Pengguna Perpustakaan > 025.52 Reference and Information Services/Layanan Referensi dan Informasi > 025.523 Cooperative Information Services/Layanan Informasi
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.9 Office Services in Specific Kinds of Enterprises/Layanan Kantor untuk Perusahaan Tertentu
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 19 Aug 2020 06:54
Last Modified: 19 Aug 2020 06:54
URI: http://repository.mercubuana.ac.id/id/eprint/56711

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