Strategi Komunikasi Public Relation DJKN (Direktorat Jenderal Kekayaan Negara) Dalam Sosialisasi Tugas dan Fungsi DJKN ( Studi Kasus : Kegiatan Goes To Campus di Universitas Islam Negeri Raden Intan Lampung pada 16 Oktober 2019)

CHRISTINE, VANIA (2020) Strategi Komunikasi Public Relation DJKN (Direktorat Jenderal Kekayaan Negara) Dalam Sosialisasi Tugas dan Fungsi DJKN ( Studi Kasus : Kegiatan Goes To Campus di Universitas Islam Negeri Raden Intan Lampung pada 16 Oktober 2019). S1-Sarjana thesis, Universitas Mercu Buana Jatisampurna.

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2. Abstrak.pdf

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6. Daftar Isi.pdf

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9. Daftar Lampiran.pdf

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Abstract

ABSTRAK Proses dalam sosialisasi tugas dan fungsi sebuah Lembaga pemerintah merupakan hal yang penting karena Lembaga Pemerintah memiliki kekuatan yang besar dalam menimbulkan reaksi yang positif atau negative dalam mempengaruhi kegiatan bermasyarakat. Banyak cara yang bisa dilakukan pemerintah dalam melakukan sosialisai tugas dan fungsinya, salah satunya dengan mengadakan kegiatan acara Goes To Campus. Sebagai salah satu bagian Lembaga Kementerian Keuangan di Indonesia, DJKN Bandar Lampung dan Bengkulu mengadakan acara kegiatan Goes To Campus di UIN Raden Intan Lampung pada 16 Oktober 2019. Penelitian ini menggunakan teori strategi Public Relations, yaitu Seperti yang sudah tercantum pada bab sebelumnya, Anwar Arifin dalam buku „Strategi Komunikasi‟ menyebarkan informasi, melakukan persuasi , melaksanakan instruksi. Dari efek yang diharapkan tersebut dapat ditetapkan bagaimana cara berkomunikasi (how to communicate), dapat dengan : komunikasi tatap muka (face to face communication), dipergunakan apabila kita mengharapkan efek perubahan tingkah laku (behaviour change) dari komunikan karena sifatnya lebih persuasive komunikasi bermedia (mediated communication), dipergunakan lebih banyak untuk komunikasi informatif dengan menjangkau lebih banyak komunikan. Berdasarkan hasil dari penelitian menunjukan adanya keselerasan teori dengan How to communicate : Cara Berkomunikasi “ Behaviour Change : efek perubahan tingkah laku Mediated Communication : Komunikasi Informatif . Kata Kunci : Strategi Komunikasi Public Relations, DJKN, Goes To Campus, UIN Raden Intan Lampung ABSTRACT The process of socializing the tasks and functions of a government institution is important because the government institution has a great power in generating positive or negative reactions in influencing community activities. There are many ways that the government can do to socialize its tasks and functions, one of which is by holding Goes To Campus activities. As one of the Ministry of Finance Institutions in Indonesia, DJKN Bandar Lampung and Bengkulu held a Goes To Campus event at UIN Raden Intan Lampung on October 16, 2019. This research uses Public Relations strategy theory, namely As already stated in the previous chapter, Anwar Arifin in the book 'Communication Strategies' disseminates information, conducts persuasion, carries out instructions. From the expected effect can be determined how to communicate (how to communicate), can be with: face to face communication (face to face communication), used if we expect the effect of behavior change (behavior change) from the communicant because it is more persuasive communication media ( mediated communication), is used more for informative communication by reaching out to more communicants. Based on the results of the study showed the existence of harmony theory with How to Communicate: How to Communicate "Behavior Change: the effect of behavioral change Mediated Communication: Informative Communication. Keywords: Public Relations Communication Strategy, DJKN, Goes To Campus, UIN Raden Intan Lampung

Item Type: Thesis (S1-Sarjana)
Call Number CD: FK/PR 20 032
NIM: 44217310031
Uncontrolled Keywords: Strategi Komunikasi Public Relations, DJKN, Goes To Campus, UIN Raden Intan Lampung
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Nasruddin Mansyur S.Hum
Date Deposited: 19 Aug 2020 04:03
Last Modified: 19 Aug 2020 04:03
URI: http://repository.mercubuana.ac.id/id/eprint/56709

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