PENGARUH KUALITAS PELAYANAN, PROMOSI TERHADAP KEPUTUSAN PENGAJUAN KREDIT GUNA BHAKTI DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PNS DKI (Studi Kasus :Pada Bank Bjb Cabang Rawamangun Dki Jakarta)

ZAENUDDIN, ASEP (2021) PENGARUH KUALITAS PELAYANAN, PROMOSI TERHADAP KEPUTUSAN PENGAJUAN KREDIT GUNA BHAKTI DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN PNS DKI (Studi Kasus :Pada Bank Bjb Cabang Rawamangun Dki Jakarta). S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of service quality, promotion on the decision to purchase credit for devotion (kgb) by pns dki and its impact on the loyalty of pns dki customers in rawamangun branches. This study uses a quantitative method and the sample is 189. The customers are civil servants credit for the service of Rawamangun branch. by using the convenience sampling method and the data obtained were analyzed using the SEM-LISREL application. The results of this study indicate that the t test has a significant effect between service quality on purchasing decisions, promotions on purchasing decisions, purchasing decisions on customer loyalty, service quality on customer loyalty, promotions on customer loyalty. Keywords: Service Quality, Promotion, Purchasing Decisions, Customer Loyalty Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, promosi terhadap keputusan pengajuan kredit guna bhakti (kgb) oleh pns dki dan dampaknya bagi loyalitas pelanggan pns dki di cabang rawamangun. Penelitian ini menggunakan metode kuantitatif dan samplenya berjumlah 189. Nasabah pns dki kredit guna bhakti cabang rawamangun. dengan menggunakan metode convenience sampling dan data yang diperoleh dianalisis dengan menggunakan aplikasi SEM - LISREL. Hasil penelitian ini menunjukkan bahwa secara uji t terdapat pengaruh yang signifikan antara kualitas pelayanan terhadap keputusan pengajuan kredit,promosi terhadap keputusan pengajuan kredit, keputusan pengajuan kredit terhadap loyalitas pelanggan, kualitas pelayanan terhadap loyalitas pelanggan, promosi terhadap loyalitas pelanggan. Kata Kunci: Kualitas Pelayanan, Promosi, Keputusan pengajuan kredit, Loyalitas Pelanggan

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55117110036
Uncontrolled Keywords:	Kualitas Pelayanan, Promosi, Keputusan pengajuan kredit, Loyalitas Pelanggan
Subjects:	300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.7 Credit/Kredit 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.2 Banking and Credit Cooperatives/Koperasi Perbankan dan Kredit
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	22 Feb 2022 02:20
Last Modified:	04 Jul 2023 02:45
URI:	http://repository.mercubuana.ac.id/id/eprint/56500

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