PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren)

PUTRA, RIVALDI EKA (2020) PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DI WAROENG SPECIAL SAMBAL (Studi Kasus Pada Konsumen Waroeng Special Sambal, Cabang Tanjung Duren). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of product quality, service quality, and price on customer satisfaction. The object of this research is Waroeng Spesial Sambal at tanjung duren. This study was conducted on 100 respondents with a quantitative descriptive approach. Therefore, the data analysis used is the Analysis of Multiple Linear Regression Statistics. The results of this study indicate that the t test of Product Quality, service quality, and price has a significant effect on Customer Satisfaction at Waroeng Spesial Sambal Tanjung Duren. Keywords: Product Quality, Service Quality, Price To Customer Satisfaction. Penelitian ini untuk mengetahui pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Kepuasan Pelayanan. Objek Penelitian ini adalah Waroeng Spesial Sambal di Tanjung Duren. Penelitian ini dilakukan terhadap 100 responden dengan pendekatan deskriptif kuantitatif. Oleh karena itu, analisis data yang digunakan adalah Analisis Statistik Regresi Linier Berganda. Hasil penelitian ini menunjukan bahwa secara uji t Kualitas Produk, Kualitas Pelayanan, dan Harga berpengaruh signifikan terhadap Kepuasan Pelanggan Waroeng Spesial Sambal di Tanjung Duren. Kata kunci : Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian.

Item Type: Thesis (S1-Sarjana)
NIM: 43114010357
Uncontrolled Keywords: Kualitas Produk, Harga, Promosi, Terhadap Keputusan Pembelian.
Subjects: 200 Religion/Agama > 260 Christian Social Theology/Teologi Sosial Kristen > 268 Religious Education/Pendidikan Agama Kristen, Pengajaran Agama Kristen > 268.7 Services/Pelayanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.83 Service and Professionals Activities/Kegiatan Pelayanan dan Profesional
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 30 Jun 2020 05:55
Last Modified: 30 Jun 2020 05:55
URI: http://repository.mercubuana.ac.id/id/eprint/56122

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