EFEKTIVITAS PROGRAM PUBLIC RELATIONS INTERNAL ANGKASA TRAINING CENTER DALAM MEMBANGUN CORPORATE IDENTITY

AZHARI, RIZAL (2019) EFEKTIVITAS PROGRAM PUBLIC RELATIONS INTERNAL ANGKASA TRAINING CENTER DALAM MEMBANGUN CORPORATE IDENTITY. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Angkasa Training Center adalah pusat pelatihan penerbangan, yang baru saja memisahkan diri dari Lion Air, dan menjadi perusahaan yang berdiri sendiri dibawah naungan Lion Group, yang sadar betul akan pentingnya kehadiran praktisi komunikasi dalam membangun perusahaan untuk dapat mengenalkan perusahaanya kepada stakeholder, diperlukan suatu manajemen untuk membawa perusahaan yang mempunyai citra serta alur komunikasi yang baik dalam menjalin hubungan dengan khalayaknya, sehingga dibentuk divisi khusus yaitu Public Relations.Public Relations adalah keseluruhan upaya yang dilakukan secara terencana dan berkesinambungan dalam rangka menciptakan dan memelihara niat baik ( good will ) dan saling pengertian antara suatu organisasi dan segenap khalayaknnya.Salah satu tugas dari Public Relations adalah mengenalkan Corporate Identity dengan tujuan untuk jati diri perusahaan untuk membedakan antara perusahaan yang satu dengan yang lainnya. citra perusahaan secara keseluruhan dimata publik. Penelitian ini bertujuan untuk mengetahui efektifitas program public relations internal Angkasa Training Center dalam membangun corporate identity, penelitian ini bersifat deskriptif dengan pendekatan secara kuantitatif melalui survey dengan meyebarkan kuesioner kepada 118 karyawan, jumlah sampel ini mewakili 168 karyawan dengan menggunakan rumus Yamane.Hasil penelitian yang diperoleh mengenai efektifitas program public relations internal Angkasa Training Center dalam membangun corporate identity adalah sangat efektif dimana dari 118 kuesioner dengan skor 22.954 yang terletak > Q3 , angka ini didapatkan dengan menggunakan rumus Quartil dan penghitugan skala Likert. Sehingga dari hasil penelitian ini menyimpulkan program public relations internal Angkasa Training Center sangat efektif dalam membangun corporate identity di Angkasa Training Center Angkasa Training Center is a flight training center, which has just separated from Lion Air, and is a stand-alone company under the auspices of the Lion Group, which is well aware of the importance of the presence of communication practitioners in building companies to be able to introduce their companies to stakeholders. bring a company that has a good image and flow of communication in establishing relationships with audiences, so that a special division is formed, namely Public Relations. Public Relations is the overall effort carried out in a planned and sustainable manner in order to create and maintain good intentions and mutual understanding between an organization and all its audiences. One of the tasks of Public Relations is to introduce Corporate Identity with the aim of identifying the company to distinguish between one company and another. overall corporate image in the eyes of the public. This study aims to determine the effectiveness of Angkasa Training Center's internal public relations program in building corporate identity, this research is descriptive with a quantitative approach through surveys by distributing questionnaires to 118 employees, this sample represents 168 employees using the Yamane formula. The results of the research obtained regarding the effectiveness of Angkasa Training Center's internal public relations program in building corporate identity is very effective where of the 118 questionnaires with a score of 22,954 located > Q3, this number was obtained using the Quartil formula and Likert scale estimation. So from the results of this study concluded that Angkasa Training Center's internal public relations program is very effective in building a corporate identity in Angkasa Training Center

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