PERANCANGAN KONTEN KREATIF VIDEO COMPANY PROFILE PT GAMAL HIKMAH PUSAKA

FAJRI, IRFAN (2020) PERANCANGAN KONTEN KREATIF VIDEO COMPANY PROFILE PT GAMAL HIKMAH PUSAKA. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penipuan dan penelantaran jamaah haji dan umroh menyebabkan kurangnya kepercayaan dari para calon jamaah terhadap biro perjalanan haji dan umroh. Perancang berkerjasama dengan perusahaan yang berpengalaman dengan membentuk video company profile untuk konten promosi maupun publikasi yaitu PT. Gamal Hikmah Pusaka yang telah berdiri sejak 1996 dan memiliki izin resmi agar bertujuan meningkatkan kembali kepercayaan umat muslim di Jabodetabek. Dalam perancangan ini selaku perancang menggunakan teori Komunikasi Harold Laswell (1948). Who, says what, in which channel, to whom, with what effect (how)? atau yang biasa dikenal dengan 5W+1H agar perancangan lebih terfokuskan. serta konsep company profile, audio-visual, teori pesan, new media, youtube, sinematografis, konten kreator, pergerakan kamera, editing, dll. Dengan menggunakan konten video company profile dapat memperluas jangkauan calon konsumen yang sering menggunakan youtube sebagai media informasi mereka. Perancang selaku konten kreator yang bertugas membentuk konsep, mengambil gambar dan melakukan editing telah menyelesaikan sebuah konten video company profile yang kemudian dipublikasi pada akun youtube perusahaan. Hasil media keluaran perancangan ini bersifat informatif dan persuasif seperti membahas tentang perusahaan mulai dari sejarah singkat, visi maupun misi, kelebihan perusahaan dan ajakan kepada para penonton untuk bergabung. Keywords : Konten, Company Profile, Haji dan Umroh Fraud and neglect of pilgrims and Umrah causes a lack of trust from prospective pilgrims to the Hajj and Umrah travel agency. The designer collaborates with experienced companies by desaining a company profile video for promotional and publication content, namely PT. Gamal Hikmah Pusaka, which has been established since 1996 and has official permission to aim at increasing the confidence of Muslims in Jabodetabek. In this design as the designer uses the theory of Communication Harold Laswell (1948). Who, says what, in which channel, to whom, with what effect (how)? or commonly known as 5W + 1H so that the design is more focused. as well as the concept of company profile, audio-visual, message theory, new media, youtube, cinematographic, content creators, camera movement, editing,etc.Using company profile video content can expand the reach of potential consumers who often use YouTube as their information media. The designer as content creator in charge of forming concepts, taking footage and editing has completed a company profile video content which is then published on the company's youtube account. The results of this design output media are informative and persuasive such as discussing about the company starting from a brief history, vision and mission, the company's strengths and an invitation to the viewers to join. Keywords : Content, Company Profile, Hajj and Umrah

Item Type: Thesis (S1-Sarjana)
Call Number: SK/45/20/001
NIM: 44516010018
Uncontrolled Keywords: Content, Company Profile, Hajj and Umrah
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
600 Technology/Teknologi > 600. Technology/Teknologi > 604 Technical Drawing/Menggambar Teknik, Hazardous Materials Technology/Teknologi Bahan Berbahaya, groups of people/Kelompok Masyarakat > 604.2 Technical Drawing/Menggambar Teknik > 604.24 Specific Drafting Procedures and Conventions/Prosedur dan Konvensi Perancangan Spesifik
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.9 Accounting for Specific Kinds of Organizations/Akuntansi untuk Jenis Organisasi Tertentu > 657.95 Corporations/Perusahaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.04 Management of Enterprises of Specific Forms/Pengelolaan Usaha dengan Bentuk Tertentu > 658.045 Corporations/Perusahaan
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Digital
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Mar 2020 03:33
Last Modified: 12 Mar 2020 03:33
URI: http://repository.mercubuana.ac.id/id/eprint/55394

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