ANALISIS PENGARUH WORD OF MOUTH, ATRAKSI DAN NILAI TERHADAP MINAT BERKUNJUNG WISATAWAN PADA OBYEK WISATA DESA TRUNYAN

CESARIO, NOVAL ALI (2020) ANALISIS PENGARUH WORD OF MOUTH, ATRAKSI DAN NILAI TERHADAP MINAT BERKUNJUNG WISATAWAN PADA OBYEK WISATA DESA TRUNYAN. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of word of mouth, attractions, and values on the interest of visiting tourists in Trunyan village tourism objects. Respondents in this study were mercu buana students of the faculty of economics and business management study program class of 2015. This research was conducted on 100 respondents using a quantitative approach. Analysis of the data used is the PLS (Partial Least Square) technique through the SmartPLS 3 statistical software. The results of this study indicate that the attraction test has no significant effect on the interest of visiting tourists to the Trunyan village. Word of Mouth and Value significantly influence the interest of tourists visiting the village of Trunyan. Keywords: Word of Mouth, Attractions, Values, Visiting Interests, Trunyan Village Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, atraksi, dan nilai terhadap minat berkunjung wisatawan pada obyek wisata desa Trunyan. Responden pada penelitian ini adalah mahasiswa mercu buana fakultas ekonomi dan bisnis program studi manajemen angkatan 2015. Penelitian ini dilakukan terhadap 100 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah teknik PLS (Partial Least Square) melalui software statistik SmartPLS 3. Hasil penelitian ini menunjukkan bahwa secara uji atraksi tidak berpengaruh siginifikan terhadap Minat Berkunjung wisatawan ke desa Trunyan. Word of Mouth dan Nilai berpengaruh signifikan terhadap Minat Berkunjung wisatawan ke desa Trunyan. Kata Kunci : Word of Mouth, Atraksi, Nilai, Minat Berkunjung, Desa Trunyan

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/20/033
NIM: 43115010001
Uncontrolled Keywords: Word of Mouth, Atraksi, Nilai, Minat Berkunjung, Desa Trunyan
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 657 Accounting/Akuntansi > 657.8 Accounting for Enterprises Enganged in Specific Kinds of Activities/Akuntansi Usaha yang Bergerak dalam Jenis Kegiatan Tertentu > 657.84 Communications and Entertainment Media/Media Komunikasi dan Hiburan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
700 Arts/Seni, Seni Rupa, Kesenian > 710 Civic and Lanscape Art/Seni Perkotaan dan Pertamanan > 715 Woody Plants in Lanscape Design/Teknik Pengaturan Pohon pada Desain Pertamanan > 715.2 General Aspects of Analysis/Aspek Umum Analisis
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 12 Mar 2020 05:26
Last Modified: 12 Mar 2020 05:26
URI: http://repository.mercubuana.ac.id/id/eprint/55246

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