PENGARUH KEMUDAHAN PENGGUNAAN, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI ULANG TIKET PESAWAT (Studi Kasus Pada PT. Trinusa Travelindo)

PREMANA, I KADEK AGUNG MAS (2020) PENGARUH KEMUDAHAN PENGGUNAAN, HARGA, DAN CITRA MEREK TERHADAP MINAT BELI ULANG TIKET PESAWAT (Studi Kasus Pada PT. Trinusa Travelindo). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

The research aims to identity the influence of ease of use, price and brand image to interest in buying tickets at Traveloka . The respondends of this research are the consumers who are interested in buying tickets at Traveloka. This research was conducted with 136 respondents by using quantitative approach. SEM-PLS have employed in data analysis. The results of this study indicate that ease of use, price and brand image the haven been significantly interest in buying tickets at Traveloka. Keyword: Ease Of Use, Price, Brand Image, Interest In Buying. Penelitian ini untuk mengetahui pengaruh kemudahan penggunaan, harga dan citra merek terhadap minat beli tiket di Traveloka. Responden penelitian ini adalah konsumen yang berminat membeli tiket di Traveloka. Penelitian ini dilakukan terhadap 136 responden dengan menggunakan pendekatan kuantitatif. Analisis yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t kemudahan penggunaan, harga dan citra merek berpengaruh signifikan terhadap beli tiket di Traveloka pada mahasiswa Mercu Buana. Kata kunci : Kemudahan Penggunaan, Harga, Citra Merek, Minat Beli.

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/20/028
NIM: 43115010038
Uncontrolled Keywords: Kemudahan Penggunaan, Harga, Citra Merek, Minat Beli.
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.3 Personnel Management/Manajemen Personalia, Manajemen Sumber Daya Manusia, Manajemen SDM
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 05 Feb 2021 10:05
Last Modified: 05 Feb 2021 10:05
URI: http://repository.mercubuana.ac.id/id/eprint/55241

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