HUBUNGAN PATRIOTISME DENGAN KEPUTUSAN PEMBELIAN FASHION LOKAL PADA MAHASISWA PEKERJA UNIVERSITAS MERCU BUANA

RAHAYU, AMELIA MAULIN (2020) HUBUNGAN PATRIOTISME DENGAN KEPUTUSAN PEMBELIAN FASHION LOKAL PADA MAHASISWA PEKERJA UNIVERSITAS MERCU BUANA. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Penelitian ini dilakukan untuk mengetahui apakah ada hubungan patriotisme terhadap keputusan pembelian fashion lokal pada mahasiswa pekerja universitas Mercu Buana. Pendekatan yang dilakukan dalam penelitian ini adalah pendekatan kuantitatif. Jumlah responden penelitian ini sebanyak 391 mahasiswa pekerja universitas Mercu Buana yang berada di Meruya Jakarta Barat. Teknik pengambilan sampel dilakukan menggunakan probability sampling (random sampling) dengan metode purposive sampling. Patriotisme diukur menggunakan skala yang terdiri dari 10 item dan untuk Keputusan Pembelian diukur menggunakan skala yang terdiri dari 14 item. Penelitian ini menggunakan korelasi person untuk mengetahui hubungan patriotisme dengan keputusan pembelian. Dengan nilai r 0,560 dengan signifikan sebesar 0,000 yang berarti patriotisme memiliki hubungan dengan keputusan pembelian. Kata Kunci : Patriotisme, Keputusan Pembelian This research was conducted to find out whether there is a relationship of patriotism to the decision of buying local fashion at the university student of Mercu Buana University. The approach taken in this research is quantitative approach. The number of respondents of this study were 391 students of Mercu Buana University workers who are in Meruya West Jakarta. The sampling technique was conducted using probability sampling (random sampling) with purposive sampling method. Patriotism is measured using a scale of 10 items and for Purchase Decision is measured using a scale of 14 items. This research uses correlation person to know the relationship of patriotism with decision of purchase. With a value of r 0.560 with significant 0.000 which means patriotism has a relationship with the purchase decision. Kata Kunci : Patriotisme, Keputusan Pembelian

Item Type: Thesis (S1-Sarjana)
NIM: 46114010055
Uncontrolled Keywords: Patriotisme, Keputusan Pembelian
Subjects: 100 Philosophy and Psychology/Filsafat dan Psikologi > 100. Philosophy and Psychology/Filsafat dan Psikologi
100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 152 Sensory Perception, Movement, Emotions, Physiological Drives/Psikologi Fisiologis > 152.5 Psychological urges/Dorongan psikologis
200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
600 Technology/Teknologi > 640 Home Economic and Family Living Management/Kesejahteraan Rumah Tangga dan Manajemen Kehidupan Keluarga > 646 Sewing Materials and Equipment, Clothing, Management of Personal and Family Life/Mesin Jahit dan Perlengkapan Menjahit, Pakaian, Management Pribadi dan Keluarga > 646.3 Clothing/Pakaian, Tata Busana, Mode Busana, Fashion
Divisions: Fakultas Psikologi > Psikologi
Depositing User: Dede Muksin Lubis
Date Deposited: 10 Mar 2020 02:58
Last Modified: 10 Mar 2020 02:58
URI: http://repository.mercubuana.ac.id/id/eprint/55123

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