PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA BANK MANDIRI

ADINDA, SITA (2020) PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CITRA BANK MANDIRI. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of Corporate Social Responsibility activities on Bank Mandiri image. The research took the subject of the community in Muara Gembong District. Data is collected by distributing questionnaires directly to the research subjects. Data were analyzed statistically using simple linear regression. The results showed that corporate social responsibility had a positive and significant effect on the image of Bank Mandiri. This can be seen from the regression coefficient (b) = 0.829 with a significance probability (sig) <0.05. This finding explains that by implementing a corporate social responsibility program by Bank Mandiri it will be able to significantly enhance the image of Bank Mandiri. Keywords: Corporate Social Responsibility, Corporate ImagePenelitian ini bertujuan untuk mengetahui pengaruh dari kegiatan Corporate Social Responsibility terhadap Citra Bank Mandiri. Penelitian mengambil subjek masyarakat di Kecamatan Muara Gembong. Pengambilan data dilakukan dengan penyebaran kuesioner secara langsung kepada subjek penelitian. Data dianalisis secara statistik dengan menggunakan regresi linear sederhana. Hasil penelitian menunjukkan bahwa corporate social responcibility berpengaruh positif dan signifikan terhadap citra Bank Mandiri. Hal ini dapat dilihat dari nilai koefisien regresi (b) = 0,829 dengan probabilitas signifikansi (sig) < 0,05. temuan ini menjelaskan bahwa dengan dilakukannya program corporate social responcibility oleh Bank Mandiri akan mampu meningkatkan citra Bank Mandiri secara signifikan. Kata Kunci : Corporate Social Responsibility, Citra Perusahaan

Item Type: Thesis (S1-Sarjana)
NIM: 44216120159
Uncontrolled Keywords: Corporate Social Responsibility, Citra Perusahaan
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 332 Financial Economics, Finance/Ekonomi Keuangan dan Finansial, Ekonomi Biaya dan Pembiayaan > 332.1 Banks/Bank, Perbankan
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 334 Cooperative/Koperasi, Sistem Perkoperasian > 334.2 Banking and Credit Cooperatives/Koperasi Perbankan dan Kredit
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat > 659.2 Public Relations/Hubungan Masyarakat
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 26 Feb 2020 05:51
Last Modified: 26 Feb 2020 05:51
URI: http://repository.mercubuana.ac.id/id/eprint/54883

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