ANALISIS KEPUASAN PESERTA BAM TERHADAP KUALITAS PELATIHAN UNIT LEARNING SERVICE PT. GMF AEROASIA, TBK. MENGGUNAKAN METODE SERVQUAL DAN QFD

TAMPUBOLON, OCHTO RIANTO (2020) ANALISIS KEPUASAN PESERTA BAM TERHADAP KUALITAS PELATIHAN UNIT LEARNING SERVICE PT. GMF AEROASIA, TBK. MENGGUNAKAN METODE SERVQUAL DAN QFD. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

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Abstract

Tujuan dari penelitian ini adalah untuk menguji apakah variabel heuristik dan sistematik sebagai variabel moderator dapat membangun sikap kepedulian lingkungan dengan menghubungkan dengan variabel pengetahuan lingkungan, kepribadian dan kemampuan berkomunikasi, jenis penelitian ini menggunakan paradigma positifistik, menggunakan exsperimaen model one shoot case melalui penayangan audio-visual, dengan memberatkan pada sisi exspertise ( orang yang di percaya ) melalui judul konten yang menitik beratkan pada sampah. Koresponden pada penetian ini dengan membagi kelas menjadi dua kelas, yaitu kelas IPS diberikan treatmen heuristik dan kelas IPA di berikan treatmen sistematik, total responden sebanyak 72 sample, metode pengujian dengan menggunakan metode MRA ( Moderator Regresion Analysis ). Dari hasil pengujian disimpulkan variabel heuristik dan sistematik tidak mampu menjadi variabel moderator yang menghubungkan antara pengetahuan lingkungan dan kepribadian terhadap sikap kepedulian lingkungan, namun secara persentase variabel kepribadian yang di berikan treatmen audio-visual terdapat peningkatan yang mampu mempengaruhi sikap kepedulian lingkungan, namun untuk variabel heuristik dan sistematik mampu menjadi variabel moderator antara kemampuan berkomunikasi siswa terhadap sikap kepedulian lingkungan. Dan nilai sikap kepedulian lingkungan siswa yang di berikan treatmen melalui Audi-visual siswa kelas IPS memiliki nilai lebih tinggi di bandingkan siswa kelas IPA yang di berikan treatment sistematik. Kata kunci : Heuristik dan sistematik model, pengetahuan lingkungan,kepribadian, kemampuan berkomunikasi dan sikap kepedulian lingkungan The purpose of this study is to examine whether heuristic and systematic variables as moderators can build environmental awareness by connecting with environmental knowledge variables, personality and communication skills, this type of research uses a positive paradigm, using exspermatory one shoot case model through audio-visual display , by burdening the exspertise side through the title of the content that focuses on waste. The correspondent in this study by dividing the class into two classes, namely the IPS class given heuristic treatments and the science class was given systematic treatment, the total respondents were 72 samples, the test method using the MRA method (Moderator Regression Analysis). From the test results concluded that heuristic and systematic variables are not able to be a moderator variable that connects environmental knowledge and personality to environmental awareness attitudes, but percentage of personality variables given audio-visual treatments have an increase that can influence environmental awareness, but for heuristic variables and systematic can be a moderator variable between students' communication skills towards environmental awareness. And the value of the environmental awareness attitude of the students who were given treatments through the Audiences of Social Sciences class students had a higher value compared to the science class students who were given systematic treatment. Keywords: Heuristic and systematic models, environmental knowledge, personality, communication skills and environmental awareness

Item Type: Thesis (S1-Sarjana)
Call Number: ST/16/19/057
NIM: 41617110072
Uncontrolled Keywords: Heuristic and systematic models, environmental knowledge, personality, communication skills and environmental awareness
Subjects: 600 Technology/Teknologi > 670 Manufacturing/Manufaktur, Pabrik-pabrik
Divisions: Fakultas Teknik > Teknik Industri
Depositing User: Dede Muksin Lubis
Date Deposited: 07 May 2020 05:00
Last Modified: 26 Mar 2021 08:42
URI: http://repository.mercubuana.ac.id/id/eprint/54234

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