ANALISIS PENGARUH CITRA DESTINASI, OBJEK WISATA DAN INFRASTRUKTUR TERHADAP MINAT BERKUNJUNG WISATA KE WAMENA (Studi Kasus Pada Perencanaan Pengembangan Pariwisata di Wamena)

RAMDANI, DADAN (2020) ANALISIS PENGARUH CITRA DESTINASI, OBJEK WISATA DAN INFRASTRUKTUR TERHADAP MINAT BERKUNJUNG WISATA KE WAMENA (Studi Kasus Pada Perencanaan Pengembangan Pariwisata di Wamena). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
 Text (HAL COVER)
01] COVER.pdf
Download (29kB) | Preview
[img]
Preview
 Text (ABSTRAK)
04] ABSTRAK.pdf
Download (92kB) | Preview
[img]
Preview
 Text (LEMBAR PERNYATAAN)
02] LEMBAR PERNYATAAN.pdf
Download (162kB) | Preview
[img]
Preview
 Text (LEMBAR PENGESAHAN)
03] LEMBAR PENGESAHAN.pdf
Download (109kB) | Preview
[img]
Preview
 Text (KATA PENGANTAR)
05] KATA PENGANTAR.pdf
Download (94kB) | Preview
[img]
Preview
 Text (DAFTAR ISI)
06] DAFTAR ISI.pdf
Download (92kB) | Preview
[img]
Preview
 Text (DAFTAR TABEL)
07] DAFTAR TABEL.pdf
Download (92kB) | Preview
[img]
Preview
 Text (DAFTAR GAMBAR)
08] DAFTAR GAMBAR.pdf
Download (88kB) | Preview
[img]
Preview
 Text (DAFTAR LAMPIRAN)
09] DAFTAR LAMPIRAN.pdf
Download (85kB) | Preview
[img] Text (BAB I)
11] BAB I.pdf
Restricted to Registered users only
Download (172kB)
[img] Text (BAB II)
11] BAB II.pdf
Restricted to Registered users only
Download (179kB)
[img] Text (BAB III)
12] BAB III.pdf
Restricted to Registered users only
Download (139kB)
[img] Text (BAB IV)
13] BAB IV.pdf
Restricted to Registered users only
Download (210kB)
[img] Text (BAB V)
14] BAB V.pdf
Restricted to Registered users only
Download (95kB)
[img] Text (DAFTAR PUSTAKA)
15] DAFTAR PUSTAKA.pdf
Restricted to Registered users only
Download (92kB)
[img] Text (LAMPIRAN)
16] LAMPIRAN.pdf
Restricted to Registered users only
Download (166kB)

Abstract

Wamena sebagai salah satu Destinasi Pariwisata Nasional (DPN) memiliki potensi pariwisata yang tinggi sehingga dapat menjadi pendorong pertumbuhan ekonomi di Papua. Namun demikian, Wamena masih memiliki keterbatasan infrastruktur sehingga harus didorong dengan membangun citra destinasi. Penelitian ini dilakukan untuk mengetahui pengaruh minat wisatawan untuk berkunjung ke Wamena. Metode penarikan sampel menggunakan random sampling dengan instrumen penelitian melalui kuesioner dan dianalisis dengan menggunakan Partial Least Square. Hasil pengolahan data membuktikan bahwa citra destinasi dan objek wisata berpengaruh positif dan signifikan terhadap minat berkunjung, sedangkan infrastruktur tidak berpengaruh positif dan tidak signifikan terhadap minat berkunjung ke Wamena. Infrastruktur yang belum memadai ternyata tidak menjadi hambatan bagi wisatawan untuk berkunjung. Panorama alam yang indah serta objek wisata yang menarik adalah pendorong utama kunjungan wisatawan. Dengan demikian, pengembangan pariwisata yang dapat diimplementasikan di Wamena adalah jenis wisata pegunungan atau wisata petualangan yang membutuhkan kekuatan fisik yang prima. Pendekatan yang harus dilakukan instansi pemerintah maupun swasta untuk mengembangkan potensi pariwisata di Wamena adalah pendekatan alami dimana menampilkan keaslian kebudayaan yang ada serta menampilkan originalitas daripada objek wisata itu sendiri agar terciptanya citra destinasi yang baik. Kata Kunci: citra destinasi, objek wisata, infrastruktur, minat berkunjung, Wamena. Wamena as one of the National Tourism Destinations (DPN) has high tourism potential so that it can be a driver of economic growth in Papua. However, Wamena still has limited infrastructure so it must be encouraged by building the image of the destination. This research was conducted to determine the effect of tourist interest to visit Wamena. The sampling method uses random sampling with research instruments through questionnaires and analyzed using Partial Least Square. The results of data processing prove that the image of destinations and attractions has a positive and significant effect on visiting interest, while infrastructure does not have a positive and insignificant effect on interest in visiting Wamena. Inadequate infrastructure is not a barrier for tourists to visit. Beautiful natural scenery and interesting attractions are the main drivers of tourist visits. Thus, the development of tourism that can be implemented in Wamena is a type of mountain tourism or adventure tourism that requires excellent physical strength. The approach that must be taken by government and private institutions to develop tourism potential in Wamena is a natural approach which displays the authenticity of the existing culture and displays originality rather than the tourist attraction itself in order to create a good destination image. Keywords: destination image, tourist attraction, infrastructure, visit intentions, Wamena

Item Type: Thesis (S1-Sarjana)
NIM: 43115010382
Uncontrolled Keywords: destination image, tourist attraction, infrastructure, visit intentions, Wamena
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.5 Management of Production/Manajemen Produksi
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.7 Management of Supplies/Manajemen Persediaan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 09 Apr 2020 05:56
Last Modified: 09 Apr 2020 05:56
URI: http://repository.mercubuana.ac.id/id/eprint/54230

Actions (login required)

View Item View Item
UMB Repository is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.