PENGARUH PENATAAN PRODUK, HARGA DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET

INDRIYANI, DINI FITRI (2020) PENGARUH PENATAAN PRODUK, HARGA DAN LOYALITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN DI INDOMARET. S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
01] HALAMAN JUDUL.pdf

Download (83kB) | Preview
[img]
Preview
Text (ABSTRAK)
04] ABSTRAK.pdf

Download (87kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
02] LEMBAR PERNYATAAN.pdf

Download (115kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
03] LEMBAR PENGESAHAN.pdf

Download (107kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
05] KATA PENGANTAR.pdf

Download (92kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
06] DAFTAR ISI.pdf

Download (164kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
07] DAFTAR TABEL.pdf

Download (90kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
08] DAFTAR GAMBAR.pdf

Download (88kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
09] DAFTAR LAMPIRAN.pdf

Download (99kB) | Preview
[img] Text (BAB I)
10] BAB I.pdf
Restricted to Registered users only

Download (125kB)
[img] Text (BAB II)
11] BAB II.pdf
Restricted to Registered users only

Download (163kB)
[img] Text (BAB III)
12] BAB III.pdf
Restricted to Registered users only

Download (117kB)
[img] Text (BAB IV)
13] BAB IV.pdf
Restricted to Registered users only

Download (222kB)
[img] Text (BAB V)
13] BAB V.pdf
Restricted to Registered users only

Download (158kB)
[img] Text (DAFTAR PUSTAKA)
14] DAFTAR PUSTAKA.pdf
Restricted to Registered users only

Download (103kB)
[img] Text (LAMPIRAN)
16] LAMPIRAN.pdf
Restricted to Registered users only

Download (1MB)

Abstract

This study revealed that there are four variables that aim to determine the effect of product arrangement, price, and brand loyalty on purchasing decisions in Indomaret. Respondents in this study were people who had shopped at Indomaret. This research was conducted on 160 respondents using a quantitative approach. Data analysis used is statistical analysis in the form of Partial Least Square (PLS). This study shows that by t test the Product Structuring, Price, and Brand Loyalty variables have a positive and significant effect on Purchasing Decisions at Indomaret Keywords: Display Product, Price, Brand Loyalty, and Buying Decision. Penelitian ini mengungkapkan ada empat variabel yang bertujuan untuk mengetahui pengaruh penataan produk, harga, dan loyalitas merek terhadap keputusan pembelian di indomaret. Responden pada penelitian ini adalah masyarakat yang sudah berbelanja di Indomaret. Penlitian ini dilakukan terhadap 160 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk Partial Least Square (PLS). Penelitian ini menunjukkan bahwa secara uji t variabel Penataan Produk, Harga, dan Loyalitas Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian di Indomaret. Kata Kunci : Penataan Produk, Harga, Loyalitas Merek, dan Keputusan Pembelian.

Item Type: Thesis (S1-Sarjana)
Call Number: SE/31/19/213
NIM: 43115010157
Uncontrolled Keywords: Penataan Produk, Harga, Loyalitas Merek, dan Keputusan Pembelian.
Subjects: 200 Religion/Agama > 290 Other Religions/Agama Selain Kristen > 297 Agama Islam/Islam > 297.4 Islamic law/Hukum Islam > 297.43 Muamalat/Muamalat > 297.431 Buy Sell/Jual Beli
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi
300 Social Science/Ilmu-ilmu Sosial > 330 Economics/Ilmu Ekonomi > 339 Macroeconomics and Related Topics/Makroekonomi, Ekonomi Makro dan Topik Terkait > 339.3 National Product/Produk Nasional
700 Arts/Seni, Seni Rupa, Kesenian > 730 Plastic Arts and Sculpture/Seni Plastik dan Seni Patung > 739 Art Metalwork/Seni Logam, Kerajinan Logam > 739.4 Iron Art Works/Seni Logam Besi > 739.48 Products/Produk
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 03 Feb 2020 00:53
Last Modified: 03 Feb 2020 00:53
URI: http://repository.mercubuana.ac.id/id/eprint/54072

Actions (login required)

View Item View Item