ANNISA, TIARA AGNA (2020) PENGARUH LITERASI KEUANGAN DAN FAKTOR SOSIODEMOGRAFI TERHADAP KEPUTUSAN INVESTASI INDIVIDU DI PASAR MODAL (Studi pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan faktor demografi terhadap keputusan investasi individu di Pasar Modal Universitas Mercu Buana. Populasi dalam penelitian ini adalah 30 mahasiswa Manajemen S1 Fakultas Ekonomi dan Bisnis yang sudah melakukan investasi di pasar modal Universitas Mercu Buana yang dijadikan sampel penelitian. Teknik pengambilan sampel adalah menggunakan Purposive Sampling dengan syarat yang sudah melakukan investasi. Data dalam penelitian ini dikumpulkan menggunakan kuesioner. Analisis data dalam penelitian ini menggunakan uji chi square. Hasil penelitian ini menunjukan bahwa literasi keuangan dan pengalaman investasi mempengaruhi keputusan inestasi sedangkan faktor demografi jenis kelamin dan usia tidak mempengaruhi keputusan investasi. sedangkan tingkat pendapatan mempengaruhi keputusan investasi. Kata Kunci : literasi keuangan, faktor demografi dan keputusan investasi This study aims to analyze the effect of financial literacy and demographic factors on individual investment decisions in the Capital Market at Mercu Buana University. The population in this study were 30 undergraduate management students at the Faculty of Economics and Business who had invested in the capital market at Mercu Buana University who were used as research samples. The sampling technique is using purposive sampling with conditions that have already made an investment. The data in this study were collected using a questionnaire. Data analysis in this study used the chi square test. The results of this study indicate that financial literacy and investment experience influence investment decisions, while gender and age demographic factors do not influence investment decisions. while the level of income affects investment decisions. Keywords: financial literacy, demographic factors and investment decisions.
| Item Type: | Thesis (S1) |
|---|---|
| NIM/NIDN Creators: | 43116010003 |
| Additional Information: | literasi keuangan, faktor demografi dan keputusan investasi. |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 300 Social Science/Ilmu-ilmu Sosial > 370 Education/Pendidikan > 371 Educational Institutions, Schools and Their Activities/Institusi Pendidikan, Sekolah dan Aktifitasnya > 371.8 Students/Siswa, Murid, Pelajar |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 10 Jan 2022 04:11 |
| Last Modified: | 10 Jan 2022 04:11 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53925 |
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