AZ ZAHRA, TALITA FATIMAH (2020) ANALISIS PENGARUH DAYA TARIK, DESTINATION IMAGE DAN MOTIVASI WISATAWAN TERHADAP MINAT BERKUNJUNG KE SUKU BADUY. S1 thesis, Universitas Mercu Buana Jakarta.
![[img]](https://repository.mercubuana.ac.id/style/images/fileicons/text.png) |
Text (HAL COVER)
1. COVER.pdf Restricted to Registered users only Download (700kB) |
|
Text (BAB I)
2. BAB I.pdf Restricted to Registered users only Download (594kB) |
|
Text (BAB II)
3. BAB II.pdf Restricted to Registered users only Download (515kB) |
|
Text (BAB III)
4. BAB III.pdf Restricted to Registered users only Download (371kB) |
|
Text (BAB IV)
5. BAB IV.pdf Restricted to Registered users only Download (506kB) |
|
Text (BAB V)
6. BAB V.pdf Restricted to Registered users only Download (275kB) |
|
Text (DAFTAR PUSTAKA)
7. DAFTAR PUSTAKA.pdf Restricted to Registered users only Download (322kB) |
|
Text (LAMPIRAN)
8. LAMPIRAN.pdf Restricted to Registered users only Download (717kB) |
Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh daya tarik, destination image, dan motivasi wisatawan terhadap minat berkunjung ke desa wisata Suku Baduy. Populasi dalam penelitian ini adalah populasi dalam penelitian ini adalah masyarakat yang mengetahui objek wisata Suku Baduy khususnya masyarakat jakarta timur. Sampel yang dipergunakan adalah sebanyak 155 responden, ditentukan berdasarkan pendekatan non-probability sampling. Metode penarikan sampel menggunakan purposive sampling. Metode pengumpulan data menggunakan metode survey, dengan instrumen penelitian adalah kueisioner. Metode analisis data menggunakan Partial Least Square. Penelitian ini membuktikan bahwa Daya Tarik berpengaruh positif dan signifikan terhadap minat berkunjung. Destination Image tidak berpengaruh signifikan terhadap minat berkunjung. Motivasi wisatawan berpengaruh signifikan terhadap minat berkunjung. Kata Kunci : Daya Tarik , Destination Image , Motivasi Wisatawan, Minat Berkunjung. This study aims to analyze the influence of attractiveness, destination image, and tourist motivation on the interest of visiting the Baduy Tribe tourist village. The population in this study is the population in this study are the people who know the attractions of the Baduy, especially the people of East Jakarta. The sample used was 155 respondents, determined based on a non-probability sampling approach. The sampling method uses purposive sampling. The data collection method uses survey method, with the research instrument is the questionnaire. Data analysis method uses Partial Least Square. This research proves that attractiveness has a positive and significant effect on visiting interests. Destination Image has no significant effect on visiting interests. Tourist motivation has a significant effect on interest in visiting. Keywords: Attraction, Destination Image, Tourist Motivation, Visiting Interest.
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 20 536 |
| NIM/NIDN Creators: | 43115120225 |
| Uncontrolled Keywords: | Daya Tarik, Destination Image, Motivasi Wisatawan, Minat Berkunjung |
| Subjects: | 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 155 Differential and Developmental Psychology/Psikologi Diferensial dan Psikologi Perkembangan > 155.9 Environmental Psychology/Psikologi Lingkungan > 155.93 Influence of Specific Situations/Pengaruh Situasi Tertentu 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 510 Mathematics/Matematika > 515 Analysis, Theory of Functions/Analisis, Teori Fungsi > 515.2 General Aspects of Analysis/Aspek Umum Analisis |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 07 Jan 2022 22:41 |
| Last Modified: | 21 Jun 2023 05:32 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/53827 |
Actions (login required)
 |
View Item |
