FERNANDA, AKBAR (2019) PERANCANGAN ANIMASI PROMOSI BUS WISATA #JAKARTAEXPLORER. S1 thesis, Univesitas Mercu Buana Jakarta.
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Abstract
Media promotion in Indonesia, especially the Greater Jakarta area continues to develop creatively and attractively. Some promotional media include posters, brochures, pamphlets, business cards, billboards, banners, banners, videos and motion graphics. Promotion plays a role in all fields, especially in the fields of business, activities, government agencies, organizations, individuals, or companies to inform the products or services produced. But there are still many products whose promotion processes are incorrect or non-existent so that they do not get the attention of the target consumers. The Provincial Government of DKI Jakarta through BUMD PT Transjakarta provides public facilities in the form of #JakartaExplorer-level tourist buses. This tour bus is provided by the Jakarta provincial government to travel for free through the Icon & Landmark in Jakarta. There is no video that introduces the #JakartaExplorer tour bus. Therefore the authors provide solutions so that the process promotion of #JakartaExplorer tour buses can develop an awareness and increase people will of #JakartaExplorer tour buses . Keywords : Jakarta, Tour, Promotion, Bus Media promosi di Indonesia khususnya daerah Jabodetabek terus berkembang secara kreatif dan menarik. Beberapa media promosi mencakup poster, brosur, pamflet, kartu nama, billboard, spanduk, banner, video dan motion graphic. Promosi memegang peran didalam segala bidang, terutama dalam bidang usaha, kegiatan, instansi pemerintah, organisasi, individu, atau perusahaan untuk menginformasikan produk atau jasa yang dihasilkan. Tetapi masih banyak produk yang proses promosinya kurang tepat atau tidak ada sehingga tidak memperoleh perhatian dari target sasaran konsumen. Pemerintah Provinsi DKI Jakarta melalui BUMD PT Transjakarta menyediakan fasilitas publik berupa bus tingkat wisata #JakartaExplorer. Bus wisata ini disediakan oleh pemprov Jakarta untuk berwisata secara gratis melewati Icon & Landmark yang ada di Jakarta. Belum adanya video yang mengenalkan tentang bus wisata #JakartaExplorer. Maka dari itu penulis memberikan solusi agar dalam proses promosi bus wisata tersebut dapat mendapat kesadaran akan bus wisata #JakartaExplorer dan sekaligus meningkatkan animo masyarakat terhadap bus wisata #JakartaExplorer. Kata Kunci: Jakarta, Wisata, Promosi, Bis
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