PENGARUH ELECTRONIC WORD OF MOUTH, DESTINATION IMAGE, DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG KE KOTA SAWAHLUNTO

PERMANA, OCTO DEVID (2019) PENGARUH ELECTRONIC WORD OF MOUTH, DESTINATION IMAGE, DAN DAYA TARIK WISATA TERHADAP MINAT BERKUNJUNG KE KOTA SAWAHLUNTO. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This research aims to review and analyze whether Electronic Word of Mouth, destination image, tourist attraction and have a positive and significant impat at interest sawahlunto in town for a visit. A scale of measurement in likert scale was used in the study of sports and in uses the method PLS-SEM (Partial Least Square-Structural Equation Modelling). Population in this research is perantau west sumatra that is in indonesia have a desire for sawahlunto in town for a visit and sample a total of 130 respondents .The result of this research is Electronic Word of Mouth has positive and significant impact on interest visit, destination image has positive impact but not significantly to interest visit, tourist attraction has a positive and significant impact on interest Sawahlunto town for a visit. Keyword : Electronic Word of Mouth, Destination Image, Tourist Attraction, Sawahlunto City. Penelitian ini bertujuan untuk mengetahui dan menganalisis apakah Electronic Word of Mouth, Destination Image, dan Daya Tarik Wisata berpengaruh positif dan signifikan pada minat berkunjung ke Kota Sawahlunto. Skala pengukuran dalam penelitian ini menggunakan skala likert dan diolah menggunakan metode PLS-SEM (Partial Least Square-Structural Equation Modelling). Populasi dalam penelitian ini adalah perantau Sumatera Barat yang berada di Indonesia yang memiliki keinginan untuk berkunjung ke Kota Sawahlunto dan sample berjumlah 130 responden. Hasil penelitian ini adalah Electronic Word of Mouth berpengaruh positif dan signifikan terhadap minat berkunjung, Destination Image berpengaruh positif namun tidak signifikan terhadap minat berkunjung, dan Daya tarik wisata berpengaruh positif dan signifikan terhadap minat berkunjung ke Kota Sawahlunto. Kata kunci : Electronic Word of Mouth, Destination Image, Daya tarik wisata, Kota Sawahlunto.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 493
Call Number: SE/31/19/051
NIM: 43114120029
Uncontrolled Keywords: Electronic Word of Mouth, Destination Image, Daya tarik wisata, Kota Sawahlunto.
Subjects: 600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 659 Advertising and Public Relations/Periklanan, Reklame, Pariwara, Iklan, Sponsor, Humas, Hubungan Masyarakat
700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi > 741.67 Advertisement and Posters/Iklan dan Poster
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 06 Dec 2019 01:30
Last Modified: 07 Jan 2020 03:56
URI: http://repository.mercubuana.ac.id/id/eprint/52558

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