JODI, SETIAWAN (2021) ANALISIS KEPUASAN PELANGGAN DAN KAJIAN ULANG STUDI KELAYAKAN PROYEK LRT DKI JAKARTA DI TINJAU DARI SEGI EKONOMI DAN FINANSIAL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Base on data from the Central Bureau of Statistics in the period 2012-2016, there was a significant increase in the number of vehicles, which is 6.48 percent every year. So in this case the Regional Provincial Government built an LRT to handle congestion on the streets of the capital city. This requires an analysis of customer satisfaction as well as an economic and financial review to provide an assessment of the feasibility of building the Jakarta LRT. In this study, an analysis of customer satisfaction was carried out using the IPA Important Performance Analysis method to determine the expectations and realization of public transport users in the construction of the Jakarta LRT project, savings in Vehicle Operating Costs (BOK) and the value of time. before and after the construction of the Jakarta LRT project. From the aspect of economic feasibility, BOK savings of Rp. 1,597,130,987,526 and a time value of Rp. 10,181,143,985,758 and the investment value obtained from an economic point of view using the BCR method is 1.13> 1 and the NPV value is 770.22 billion Rupiah> 1. Whereas from the analysis of the financial aspect it is obtained by the IRR method with the IRR value. from IRR = 10.60%> 8.25%. So it can be concluded that the construction of the Jakarta LRT (Pegangsaan Dua - Velodrome) is economically and financially feasible and in accordance with customer expectations. Keywords : consumer satisfaction , a review, feasibility study, LRT, Jakarta. Berdasarkan data Badan Pusat Statistik pada periode 2012-2016, terdapat peningkatan jumlah kendaraan bermotor yang cukup signifikan yaitu 6,48 persen per tahun. Sehingga dalam hal ini Pemerintah Provinsi Daerah membangun LRT untuk menangani kepadatan di jalanan ibu kota. Dengan mengalihkan pengguna kendaraan pribadi ke angkutan umum. Dibutuhkan analisis kepuasan pelanggan dan kajian ulang secara ekonomi dan finansial untuk memberikan penilaian kelayakan atas pembangunan LRT Jakarta. Dalam studi ini dilaksanakan analisi kepuasan pelanggan dengan metode IPA Important Performance Analisis untuk mengetahui harapan dan realisiasi pengguna transportasi umum pada pembangunan dari proyek LRT Jakarta, penghematan Biaya Operasional Kendaraan (BOK) dan nilai waktu sebelum dan sesudah pembangunan proyek LRT Jakarta. Dari aspek kelayakan ekonomi didapatkan penghematan BOK sebesar Rp. 1.597.130.987.526 dan nilai waktu sebesar Rp. 10.181.143.985.758 dan didapatkan nilai investasi dari segi ekonomi dengan metode BCR Sebesar 1,13>1 dan nilai NPV sebesar 770,22 Milyar Rupiah > 1. Sementara dari analisis aspek finansial didapatkan dengan metode IRR dengan nilai IRR sebesar IRR=10,60%>8.25%. Maka dapat disimpulkan pembangunan LRT Jakarta (Pegangsaan Dua – Velodrome) layak secara ekonomi dan finansial serta telah sesuai dengan harapan dari pelanggan. Kata Kunci : kepuasan pelanggan, kajian ulang, studi kelayakan, LRT, Jakarta
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