PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN KEPUASAN TRANSAKSI TERHADAP PERILAKU PENGGUNA PADA E-COMMERCE (Studi Kasus Pada Pengguna Tokopedia)

WARUWU, NURTUTI (2019) PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE DAN KEPUASAN TRANSAKSI TERHADAP PERILAKU PENGGUNA PADA E-COMMERCE (Studi Kasus Pada Pengguna Tokopedia). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to determine the effect of perceived usefulness, perceived ease of use and transaction satisfaction on user behavior on e-commerce. This type of research is classified into causal research. The population in this study is a member of Tokopedia users. The type of data used is primary data. Data was collected by distributing questionnaires, respondents in this study were Tokopedia members who had used Tokopedia services. The number of questionnaires analyzed were 100 questionnaires. The analysis technique used in this study is multiple linear regression analysis with SPSS 21 program. Based on the results of this study indicate that: (1) Perceived Usefulness has a significant effect on E-commerce User Behavior; (2) Perceived Ease Of Use has a significant effect on E-commerce User Behavior; (3) Transaction Satisfaction has a significant effect on E-commerce User Behavior. Keywords: Perceived Usefulness, Perceived Ease Of Use, Transaction satisfaction, Ecommerce User Behavior Penelitian ini bertujuan untuk mengetahui pengaruh pengaruh perceived usefulness, perceived ease of use dan kepuasan transaksi terhadap perilaku pengguna pada e-commerce. Jenis penelitian ini digolongkan pada penelitian yang bersifat kausal. Populasi dalam penelitian ini merupakan member pengguna Tokopedia. Jenis data yang digunakan adalah data primer. Data dikumpulkan dengan cara menyebarkan kuesioner, responden dalam penelitian ini adalah member Tokopedia yang telah menggunakan layanan Tokopedia. Jumlah kuesioner yang dianalisi adalah 100 kuesioner. Teknik analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan program SPSS 21. Berdasarkan hasil penelitian ini menunjukkan bahwa : (1) Perceived Usefulness berpengaruh signifikan terhadap Perilaku Pengguna E-commerce; (2) Perceived Ease Of Use berpengaruh signifikan terhadap Perilaku Pengguna E-commerce; (3) Kepuasan Transaksi berpengaruh signifikan terhadap Perilaku Pengguna E-commerce. Kata Kunci : Perceived Usefulness, Perceived Ease Of Use, Kepuasan Transaksi, Perilaku Pengguna E-commerce.

Item Type: Thesis (S1)
Call Number CD: FE/AK. 19 246
NIM: 43214120132
Uncontrolled Keywords: Perceived Usefulness, Perceived Ease Of Use, Kepuasan Transaksi, Perilaku Pengguna E-commerce.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.5 General Purpose Application Programs/Program Aplikasi dengan Kegunaan Khusus
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 651 Office Services/Layanan Kantor > 651.8 Computer Application for Office Management/Aplikasi Komputer untuk Manajemen Perkantoran
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data]
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.01-658.09 [Management of Enterprises of Specific Sizes, Scopes, Forms; Data Processing]/[Pengelolaan Usaha dengan Ukuran, Lingkup, Bentuk Tertentu; Pengolahan Data] > 658.05 Data Processing Computer Applications/Pengolahan Data Aplikasi Komputer
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Dede Muksin Lubis
Date Deposited: 02 Dec 2019 08:23
Last Modified: 10 Jan 2020 01:51
URI: http://repository.mercubuana.ac.id/id/eprint/52482

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