PENDAMPINGAN PUBLIKASI DAN PROMOSI PENGELOLAAN SAMPAH RUMAH TANGGA MENJADI PRODUK KREATIF UNTUK DIPASARKAN MELALUI MEDIA ONLINE (Studi Kasus di Kampung Warna-Warni, Jatinegara - Jakarta Timur)

ANGELIA, ANGELIA (2020) PENDAMPINGAN PUBLIKASI DAN PROMOSI PENGELOLAAN SAMPAH RUMAH TANGGA MENJADI PRODUK KREATIF UNTUK DIPASARKAN MELALUI MEDIA ONLINE (Studi Kasus di Kampung Warna-Warni, Jatinegara - Jakarta Timur). S1-Sarjana thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Halaman Judul (Cover).pdf

Download (35kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstract.pdf

Download (37kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Lembar Pernyataan Mahasiswa.pdf

Download (560kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
5. Kata Pengantar.pdf

Download (29kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
4. Lembar Pengesahan.pdf

Download (718kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (29kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
8. Daftar Tabel.pdf

Download (22kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
7. Daftar Gambar.pdf

Download (21kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (22kB) | Preview
[img] Text (BAB I)
10. Bab I - Pendahuluan.pdf
Restricted to Registered users only

Download (88kB)
[img] Text (BAB II)
11. Bab II - Gambaran Umum Masyarakat Sasaran.pdf
Restricted to Registered users only

Download (33kB)
[img] Text (BAB III)
12. Bab III - Tinjauan Pustaka Dan Konsep.pdf
Restricted to Registered users only

Download (109kB)
[img] Text (BAB IV)
13. Bab IV - Metode Pelaksanaan.pdf
Restricted to Registered users only

Download (57kB)
[img] Text (BAB V)
14. Bab V - Hasil Yang Dicapai Dan Potensi Keberlanjutan.pdf
Restricted to Registered users only

Download (84kB)
[img] Text (BAB VI)
15. Bab VI - Penutup.pdf
Restricted to Registered users only

Download (39kB)
[img] Text (DAFTAR PUSTAKA)
16. Daftar Pustaka.pdf
Restricted to Registered users only

Download (29kB)
[img] Text (LAMPIRAN)
17. Lampiran.pdf
Restricted to Registered users only

Download (1MB)

Abstract

Social media or more popularly abbreviated as SosMed (Social Media) has now become a reflection of the lives of urbanites. Like a thing that must be owned by everyone, especially young people. Social media has many advantages and benefits, especially those based on social networks such as Facebook, Twitter, LinkedIn, Instagram, and Path. In the midst of very rapid technological developments and media information that continues to emerge, researchers chose Facebook and Instagram as a new information media that emerged and much favored by the public. In this Final Concern Report, the writer tries to assist publications and promotion of household waste management into creative products to be marketed through online media. Social media assistance activities are carried out in the Kampni Warna Warni Jatinegara area, East Jakarta. The author focuses on housewives from the region who are also active users of social media. The theory that underpins is the theory of Public Relations, Marketing PR, Online Marketing, New Media, Publications, and Promotion. Based on this theory, there is a direct practice of promoting creative products that have been made by Color Warni village mothers through social media Facebook and Instagram. Report results were obtained based on a questionnaire given to participants who attended the social media mentoring event. The results of this TAPN activity concluded that 60% of the participants felt interested in starting to sell through social media, they were willing to help promote the creative products that had been made. Keywords : Social Media (Facebook and Instagram), Publication, Promotion. Media sosial atau lebih popular disingkat dengan SosMed (Social Media) kini telah menjadi cerminan kehidupan kaum urban. Seperti suatu hal yang harus dimiliki oleh tiap orang terutama anak muda. Media sosial memiliki banyak sekali keunggulan dan manfaatnya, terutama yang berbasis jejaring sosial seperti Facebook, Twitter, Linkedln, Instagram, dan Path. Di tengah perkembangan teknologi yang sangat pesat dan media informasi yang terus bermunculan, peneliti memilih Facebook dan Instagram sebagai media informasi baru yang muncul dan banyak digemari oleh masyarakat. Pada Laporan Tugas Akhir Peduli Negeri ini penulis mencoba untuk melakukan pendampingan publikasi dan promosi pengelolaan sampah rumah tangga menjadi produk kreatif untuk kemudian dipasarkan melalui media online. Kegiatan pendampingan media sosial dilakukan di wilayah Kampung Warna Warni Jatinegara, Jakarta Timur. Penulis menitikberatkan pada ibu rumah tangga dari wilayah tersebut yang juga merupakan pengguna aktif media sosial. Teori yang menjadi landasan adalah teori Public Relations, Marketing PR, Pemasaran Online, New Media, Publikasi, dan Promosi. Berdasarkan teori tersebut, dilakukan praktek secara langsung yaitu melakukan promosi produk kreatif yang telah dibuat oleh ibu – ibu kampung Warna Warni melalui media sosial Facebook dan Instagram. Hasil laporan diperoleh berdasarkan kuesioner yang diberikan kepada peserta yang hadir dalam acara pendampingan media sosial. Hasil kegiatan TAPN ini memperoleh kesimpulan yaitu sebesar 60% peserta merasa tertarik untuk mulai melakukan penjualan melalui media sosial, mereka bersedia membantu untuk mempromosikan produk kreatif yang telah dibuat. Kata Kunci : Media Sosial (Facebook dan Instagram), Publikasi, Promosi.

Item Type: Thesis (S1-Sarjana)
Call Number: SK/42/19/131
NIM: 44215110067
Uncontrolled Keywords: Media Sosial (Facebook dan Instagram), Publikasi, Promosi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.7 Multimedia Systems/Sistem-sistem Multimedia > 006.75 Social Multimedia/Multimedia Social > 006.754 Online Social Network/Situs Jejaring Sosial, Sosial Media
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.17 Print Media/Media Cetak
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.232 Print Media/Media Tercetak
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Virda Syifa
Date Deposited: 12 Oct 2020 04:39
Last Modified: 12 Oct 2020 04:39
URI: http://repository.mercubuana.ac.id/id/eprint/52384

Actions (login required)

View Item View Item