ANALISIS PENGARUH ATTITUDE TOWARD ENVIRONTMENT, PERCEIVE CONTROL BEHAVIOUR DAN ECOLOGICAL PACKAGING TERHADAP GREEN PURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN (AMDK) MEREK CLEO ECO SHAPE

HAFIZ, AHMADIAN (2021) ANALISIS PENGARUH ATTITUDE TOWARD ENVIRONTMENT, PERCEIVE CONTROL BEHAVIOUR DAN ECOLOGICAL PACKAGING TERHADAP GREEN PURCHASE INTENTION PADA AIR MINUM DALAM KEMASAN (AMDK) MEREK CLEO ECO SHAPE. S2 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study examines the impact of Attitude toward Environment, Perceive Behavior Control and Ecological Packaging on Purchase intention of Cleo Eco Shape Bottled Drinking Water (AMDK). The population used is all Indonesian citizens who have not bought Cleo Ecoshape brand bottled water products. The sample used was 120 respondents. PLS is used to analyze research data. The results of this study indicate Attitude toward Environment, Perceive Control Behavior and Ecological Packaging have a positive and significant effect on Purchase Intention. Keyword: Attitude toward Environtment, Perceive Control Behaviour, Ecological Packaging, Green Purchase Intention Penelitian ini mengkaji dampak Attitude toward Environtment, Perceive Behaviour Control dan Ecological Packaging terhadap Purchase intention pada Air Minum dalam Kemasan (AMDK) merek Cleo Eco Shape. Populasi yang digunakan adalah seluruh warga Indonesia yang belum membeli produk AMDK merek Cleo Eco shape. Adapun sampel yang digunakan sebanyak 120 responden. PLS digunakan untuk menganalisis data penelitian. Hasil penelitian ini menunjukkan Attitude toward Environtment, Perceive Control Behaviour dan Ecological Packaging berpengaruh positif dan signifikan terhadap Purchase Intention. Kata Kunci: Attitude toward Environtment, Perceive Control Behaviour, Ecological Packaging, Green Purchase Intention

Item Type:	Thesis (S2)
NIM/NIDN Creators:	55118120111
Uncontrolled Keywords:	Attitude toward Environtment, Perceive Control Behaviour, Ecological Packaging, Green Purchase Intention
Subjects:	100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 154 Subconscious and Altered States and Process/Psikologi Bawah Sadar > 154.6 Sleep Phenomena/Fenomena Tidur > 154.63 Dreams/Mimpi > 154.634 Analysis/Analisis 100 Philosophy and Psychology/Filsafat dan Psikologi > 150 Psychology/Psikologi > 158 Applied Psychology/Psikologi Terapan > 158.1 Personal Improvement and Analysis/Perbaikan Pribadi, Penghidupan yang Sukses 500 Natural Science and Mathematics/Ilmu-ilmu Alam dan Matematika > 510 Mathematics/Matematika > 515 Analysis, Theory of Functions/Analisis, Teori Fungsi > 515.2 General Aspects of Analysis/Aspek Umum Analisis
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Dede Muksin Lubis
Date Deposited:	15 Dec 2021 06:39
Last Modified:	15 Dec 2021 06:39
URI:	http://repository.mercubuana.ac.id/id/eprint/52225

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