PENGARUH DAYA TARIK WISATA, PERSEPSI HARGA DAN PENGALAMAN PADA WISATA BAHARI PULAU TIDUNG TERHADAP MINAT WISATAWAN BERKUNJUNG ULANG

MAULIANA, DINA (2019) PENGARUH DAYA TARIK WISATA, PERSEPSI HARGA DAN PENGALAMAN PADA WISATA BAHARI PULAU TIDUNG TERHADAP MINAT WISATAWAN BERKUNJUNG ULANG. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this study is to examine whether tourist attraction, price perception, and experience influence tourists interest in revisiting.. The object of this research is tourists who have visited Tidung Island in the Thousand Islands. This research was conducted on 95 respondents using survey techniques with questionnaires. This type of research is quantitative causal. Data instruments used the SEM statistical method software SmartPLS version 3.0. The results of this study indicate that the variable tourist attraction has a positive and significant effect on the interest in revisiting. Variable price perception has a positive and significant effect on re-visit interest and tourism experience variables have a positive and significant effect on interest in revisiting. Keywords: Tourist Attractions, Price Perception, Experience, and Interest in Revisiting Tujuan penelitian ini adalah untuk menguji apakah daya tarik wisata, persepsi harga, dan pengalaman berpengaruh terhadap minat wisatawan berkunjung ulang.Objek penelitian ini adalah wisatawan yang pernah berkunjung ke Pulau Tidung di Kepulauan Seribu.Penelitian ini dilakukan terhadap 95 responden dengan menggunakan teknik survey dengan alat penyebaran kuesioner. Jenis penelitian ini adalah kuantitatif kausal. Instrumen data menggunakan metode statistik SEM software SmartPLS versi 3.0. Hasil penelitian ini menujukan bahwa variabel daya tarik wisata berpengaruh positif dan signifkan terhadap minat berkunjung ulang.Variabel persepsi harga berpengaruh positif dan signifikan terhadap minat perkunjung ulang dan variabel pengalaman wisata berpengaruh positif dan signifikan terhadap minat berkunjung ulang. Kata Kunci: Daya Tarik Wisata, Persepsi Harga, Pengalaman, Minat Berkunjung Ulang.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 19 371
Call Number: SE/31/19/068
NIM: 43114110467
Uncontrolled Keywords: Daya Tarik Wisata, Persepsi Harga, Pengalaman, Minat Berkunjung Ulang.
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 320 Political dan Government Science/Ilmu Politik dan Ilmu Pemerintahan > 324 Political Process/Proses Politik > 324.4 Interest and Pressure Groups/Kelompok Minat dan Kelompok Penekan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi
900 Geography and History/Sejarah, Geografi dan Disiplin Ilmu yang Berkaitan > 990 History of Pacific Ocean Islands/Sejarah Negara-negara di Kepulauan Pasifik > 996 History of Polynesia/Sejarah Polinesia > 996.9 History of Hawaii/Sejarah Hawaii > 996.99 Outlying Islands/Pulau Terpencil
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Dede Muksin Lubis
Date Deposited: 07 Nov 2019 01:44
Last Modified: 06 Jan 2020 07:01
URI: http://repository.mercubuana.ac.id/id/eprint/51882

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