PENGARUH KUALITAS PRODUK, BRAND IMAGE, dan BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK KEJU KRAFT (Studi Kasus pada Pelanggan Toko Keju Kraft di Pasar Jaya Area Jakarta Barat)

PUTRA, SANDY MAHARDIKA (2016) PENGARUH KUALITAS PRODUK, BRAND IMAGE, dan BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK KEJU KRAFT (Studi Kasus pada Pelanggan Toko Keju Kraft di Pasar Jaya Area Jakarta Barat). S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 16 480
NIM/NIDN Creators: 43112110200
Uncontrolled Keywords: Kualitas Produk, Citra Merek, Kepercayaan Merek, Keputusan Pembelian
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 13 Sep 2016 11:54
Last Modified: 14 Mar 2022 07:29
URI: http://repository.mercubuana.ac.id/id/eprint/5173

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