PUTRA, SANDY MAHARDIKA (2016) PENGARUH KUALITAS PRODUK, BRAND IMAGE, dan BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK KEJU KRAFT (Studi Kasus pada Pelanggan Toko Keju Kraft di Pasar Jaya Area Jakarta Barat). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 16 480 |
| NIM/NIDN Creators: | 43112110200 |
| Uncontrolled Keywords: | Kualitas Produk, Citra Merek, Kepercayaan Merek, Keputusan Pembelian |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 13 Sep 2016 11:54 |
| Last Modified: | 14 Mar 2022 07:29 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/5173 |
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