YUNIARSIH, RETNO (2020) MOBILE WALLET CONTINUOUS USAGE INTENTION COMPARATIVELY IN INDONESIA AND SOUTH KOREA. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
High penetration on users of mobile phone and internet access resulted in number of services that is generated to maximize and utilize the possible functions of smartphones including mobile wallet. Mobile wallet is a virtual wallet that stores payment card information on a mobile device. In Indonesia, at the end of July 2019, the value of mobile money transaction has exceeded up to 69 trillion rupiahs. While in South Korea, digital payments within 2019 escalated to 113,219 million US$. The significant impact of high rise numbers on users and transactions value through mobile wallet caused by certain factor including perceived usefulness, perceived ease of use and social influence on mobile wallet continuous usage intention. Therefore, this research is performed to discover Mobile Wallet Continuous Usage Intention Comparatively in Indonesia and South Korea. The population of this research is mobile wallet users with 70 respondents from Indonesia and 70 respondents from South Korea. The method using in this research is PLS. Result of the study in Indonesia indicated a significant impact of perceived usefulness, perceived ease of use and social influence towards the continuous usage intention. However, there were different results in South Korea with insignificant impact on perceived ease of use to continuous usage intention. Keyword: Mobile Wallet, Perceived Usefulness, Perceived Ease of Use, Social Influence, Continuous Usage Intention Penetrasi tinggi pada pengguna ponsel dan akses internet menghasilkan sejumlah layanan yang dihasilkan untuk memaksimalkan dan memanfaatkan fungsi-fungsi dari smartphone termasuk mobile wallet. Mobile wallet adalah dompet virtual yang menyimpan informasi kartu pembayaran pada perangkat seluler. Di Indonesia, pada akhir Juli 2019, nilai transaksi uang elektronik telah melampaui hingga 69 triliun rupiah. Sementara di Korea Selatan, uang elektronik dalam 2019 meningkat menjadi 113.219 juta US$. Dampak signifikan dari kenaikan angka pengguna dan nilai transaksi melalui dompet elektronik disebabkan oleh faktor tertentu termasuk persepsi kegunaan, persepsi kemudahan penggunaan dan pengaruh sosial pada niat penggunaan berkelanjutan dompet elektronik. Oleh karena itu, penelitian ini dilakukan untuk menemukan Niat Penggunaan Dompet Elektronik Berkelanjutan secara Komparatif di Indonesia dan Korea Selatan. Populasi responden dari penelitian ini adalah pengguna dompet elektronik dengan 70 responden dari Indonesia dan 70 responden dari Korea Selatan. Hasil penelitian di Indonesia menunjukkan dampak signifikan dari persepsi manfaat, persepsi kemudahan penggunaan dan pengaruh sosial terhadap niat penggunaan berkelanjutan. Namun, ada hasil yang berbeda di Korea Selatan dengan dampak yang tidak signifikan pada persepsi kemudahan penggunaan untuk tujuan penggunaan berkelanjutan. Keyword: Mobile Wallet, Perceived Usefulness, Perceived Ease of Use, Continuous Usage Intention
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