ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG GALAXY NOTE

ANDI, RYAN TANTRI (2020) ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SAMSUNG GALAXY NOTE. S2-Magister thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to examine and analyze about product quality, price and lifestyle on the purchase decision of Samsung Galaxy Note smartphones in the Jakarta area. The population in this study were Samsung Galaxy Note smartphone users in the Jakarta area. The sampling technique used is lemeshow formula sampling with a sample size of 384 respondents. The hypothesis testing of this study used multiple linear regression analysis with the help of SPSS. The results showed that product quality and lifestyle are the most significant factors that influence purchase decision of Samsung Galaxy Note smartphone in the Jakarta area. Keywords: product quality, price, lifestyle, purchase decision Penelitian ini bertujuan untuk menganalisa dan menguji tentang faktor kualitas produk, harga dan gaya hidup terhadap keputusan pembelian smartphone Samsung galaxy note di wilayah Jakarta. Populasi dalam penelitian ini adalah pengguna smartphone Samsung Galaxy Note di wilayah jakarta. Teknik sampling yang digunakan yaitu formula sampling lemeshow dengan ukuran sampel sebanyak 384 responden. Hasil uji hipotesis penelitian ini menggunakan analisis regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa kualitas produk dan gaya hidup berpengaruh paling signifikan terhadap keputusan pembelian smartphone Samsung Galaxy Note di wilayah Jakarta. Kata kunci: kualitas produk, harga, gaya hidup, keputusan pembelian

Item Type: Thesis (S2-Magister)
Call Number: TM/51/19/174
NIM: 55117110037
Uncontrolled Keywords: kualitas produk, harga, gaya hidup, keputusan pembelian
Subjects: 300 Social Science/Ilmu-ilmu Sosial > 380 Commerce, Communications, Transportation (Perdagangan, Komunikasi, Transportasi) > 382 International Commerce, Foreign Trade/Perdagangan Internasional > 382.4 International Commerce by Product and Service/Perdagangan Internasional oleh Produk dan Layanan
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
600 Technology/Teknologi > 680 Manufacture For Specific Uses/Industri Pembuatan produk untuk penggunaan tertentu > 680.1-680.9 Standard Subdivisions of Manufacture For Specific Uses/Subdivisi Standar Dari Industri Pembuatan Produk Untuk Penggunaan Tertentu
700 Arts/Seni, Seni Rupa, Kesenian > 700. Arts/Seni, Seni Rupa, Kesenian > 700.1-700.9 Standards Subdivisions of The Arts/Subdivisi Standard dari Karya Seni > 700.4 Special Topics in The Arts/Topik Tertentu dalam Karya Seni > 700.41 Arts Displaying Specific Qualities of Style, Mood, Viewpoint/Seni Menampilkan Kualitas Gaya Tertentu, Suasana Hati, Sudut Pandang
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 04 Jul 2020 05:06
Last Modified: 04 Jul 2020 05:06
URI: http://repository.mercubuana.ac.id/id/eprint/51441

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