SUHERNI, (2016) ANALISIS PENGARUH SALES PROMOTION DAN BRAND EQUITY TERHADAP PROSES KEPUTUSAN PEMBELIAN KACAMATA DI KASOEM VISION CARE (Studi Kasus Pada Pelanggan Kacamata Kasoem Vision Care Cabang Bogor, Cianjur, Sukabumi dan Cirebon). S1 thesis, Universitas Mercu Buana.
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| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/MJ. 16 435 |
| NIM/NIDN Creators: | 43111120057 |
| Uncontrolled Keywords: | Sales Promotion, Brand Equity, Proses Keputusan Pembelian |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 07 Sep 2016 14:42 |
| Last Modified: | 02 Mar 2022 10:33 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/5102 |
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