FEBRIYANTI, ANISA (2021) PERANCANGAN DESAIN KOMUNIKASI VISUAL KAMPANYE SOSIAL PEDULI HEWAN JALANAN “STREET FEEDING”. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
We often encounter street animals around us with poor conditions. However, there are still many people who do not care about the welfare of these street animals. There are 5 principles of animal welfare that were initiated by the OIE (World Organization for Animal Health), one of which is freedom from hunger and thirst. The fulfillment of the principles of animal welfare must be taken actions that can meet the principles of animal welfare. Street Feeding is an activity of providing food to street animals which is a form of caring for the welfare of street animals. Therefore, there needs to be an invitation to care for street animals. The design of this final project forms a social campaign caring for street animals to invite the public to do Street Feeding with the design concept of providing information and education to the public through Instagram social media in the form of visual content with illustrations that can attract the attention of teenagers who are active users of social media. The purpose of this design is to increase the sense of concern and change in the attitude of the community towards street animals and to invite the public to do street feeding of street animals. This design is carried out through a work process which includes the process of finding ideas and design references, determining the design concept, sketching process, digital process until finally the design test process. The distribution of works is carried out through Instagram and other supporting media as well as conducting online exhibitions through the FDSK Mercu Buana Gallery website. Keywords: Campaign, Visual Content, Animal Welfare, Social Media Hewan jalanan seringkali kita jumpai di sekitar kita dengan kondisi yang memprihatinkan. Namun, masih banyak masyarakat yang kurang peduli dengan kesejahteraan hewan jalanan tersebut. Terdapat 5 prinsip kesejahteraan hewan yang dicetuskan oleh OIE(World Organization for Animal Health) salah satunya yaitu bebas dari rasa lapar dan haus. Terpenuhinya prinsip kesejahteraan hewan ini harus dilakukan tindakan yang dapat memenuhi prinsip kesejahteraan hewan tersebut. Street Feeding adalah suatu kegiatan memberikan makanan kepada hewan jalanan yang merupakan salah satu bentuk peduli terhadap kesejahteraan hewan jalanan. Oleh karena itu, perlu adanya sebuah ajakan untuk peduli hewan jalanan. Perancangan karya tugas akhir ini membentuk sebuah kampanye sosial peduli hewan jalanan untuk mengajak masyarakat melakukan Street Feeding dengan konsep perancangan yaitu memberikan informasi serta edukasi kepada masyarakat melalui media sosial Instagram berupa konten visual dengan ilustrasi yang dapat menarik perhatian remaja yang merupakan pengguna aktif media sosial. Tujuan Perancangan ini adalah untuk meningkatkan rasa kepedulian dan perubahan sikap dari masyarakat terhadap hewan jalanan dan Mengajak masyarakat untuk melakukan Street Feeding kepada hewan jalanan. Perancangan ini dilakukan melalui proses kerja yang meliputi Proses mencari ide dan referensi desain, menentukan konsep desain, proses sketsa, proses digital sampai akhirnya proses uji desain. Penyebaran karya dilakukan melalui Instagram dan media pendukung lainnya serta melakukan pameran online melalui web Galeri FDSK Mercu Buana. Kata Kunci: Kampanye, Konten Visual, Kesejahteraan Hewan, Media Sosial
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 42317210034 |
| Uncontrolled Keywords: | Kampanye, Konten Visual, Kesejahteraan Hewan, Media Sosial |
| Subjects: | 700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 726 Buildings for Religious Architecture/Arsitektur Bangunan Keagamaan > 726.5 Church Architecture/Arsitektur Gereja > 726.51 Design, Decoration, Construction of Structural Elements/Desain, Dekorasi, Struktur 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Dede Muksin Lubis |
| Date Deposited: | 01 Nov 2024 08:10 |
| Last Modified: | 01 Nov 2024 08:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/49643 |
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