ANDRIYANI, TERENI (2019) HUBUNGAN INTENSITAS MENONTON DRAMA KOREA DENGAN ROMANTIC BELIEFS PADA PENGGEMAR DRAMA KOREA DI KALANGAN GENERASI MILENIAL. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This study aimed to examine the relationship between the intensity of watching Korean dramas with romantic beliefs on Korean drama fans. The research method used is quantitative with a accidental sampling method of data collection and the criteria were Korean drama fans with the intensity of watching 4-14 hours per day and 15 hours per day on millennial generation.. This study used 388 sample respondents Romantic beliefs (M = 181.82, SD = 24.03) and intensity of watching Korean drama (M = 57.14, SD = 21.07) with an age range of 18-34 years and 94% were female. The product moment correlation analysis results obtained a correlation coefficient (r) of 0.135 and a significant value of 0.008. Therefore, it can be concluded that there is a significant relationship between the intensity of watching Korean dramas with romantic beliefs on Korean drama fans among the millennial generation. Keywords: Watch Intensity, Korean Drama, Romantic Beliefs, Millennial Generation Penelitian ini bertujan untuk mengetahui hubungan intensitas menonton drama Korea dengan romantic beliefs pada penggemar drama Korea yang berada dengan metode penelitian yang digunakan adalah penelitian kuantitatif dengan metode pengumpulan data acidental samplingdengan kriteria penggemar drama Korea dengan intensitas menonton 4-14 jam/hari dan 15 jam/hari dan para genreasi milenial. Dengan sampel sebanyak 388 responden Romanntic beliefs (M=181.82,SD= 24.03) dan intensitas menonton drama Korea (M=57.14, SD=21.07) dengan rentang usia 18-34 tahun dan 94% berjenis kelamin perempuan. Hasil analisa korelasi product moment diperoleh koefisien korelasi (r) sebesar 0.135 dan nilai signifikan sebesar 0,008 sehingga dapat disimpulkan bahwa terdapat hubungan yang signifikan antara intensitas menonton drama Korea dengan romantic beliefs pada penggemar drama Korea di kalangan generasi milenial. Kata kunci : Intensitas Menonton, Drama Korea, Romantic Beliefs, Generasi Milenial
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