PENGARUH BRAND PERSONALITY DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN MELALUI BRAND IMAGE SEPATU ADIDAS (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana)

ALIANDRA, NIKA (2016) PENGARUH BRAND PERSONALITY DAN CELEBRITY ENDORSER TERHADAP MINAT BELI KONSUMEN MELALUI BRAND IMAGE SEPATU ADIDAS (Studi Kasus Pada Mahasiswa S1 Fakultas Ekonomi dan Bisnis, Universitas Mercu Buana). S1 thesis, Universitas Mercu Buana.

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Item Type: Thesis (S1)
Call Number CD: FE/MJ. 16 366
NIM: 43111120180
Uncontrolled Keywords: Brand Personality, Celebrity Endorser, Brand Image, Purchase Intention
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Admin Perpus UMB
Date Deposited: 28 Aug 2016 15:26
Last Modified: 26 Apr 2017 01:32
URI: http://repository.mercubuana.ac.id/id/eprint/4831

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