PROSES MANAJEMEN STRATEGI PUBLIC RELATIONS DALAM PROGRAM COPORATE SOCIAL RESPONSIBILITY DI PT. ANGKASA PURA II (PERSERO) ( Studi Kasus Program Corporate Social Responsibility (CSR) Bina Lingkungan Pembangunan Kampoeng Baca)

MUKHLISA, NURUL (2019) PROSES MANAJEMEN STRATEGI PUBLIC RELATIONS DALAM PROGRAM COPORATE SOCIAL RESPONSIBILITY DI PT. ANGKASA PURA II (PERSERO) ( Studi Kasus Program Corporate Social Responsibility (CSR) Bina Lingkungan Pembangunan Kampoeng Baca). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

CSR (Corporate Social Responsibility) an action or concept undertaken by the company. the forms of responsibility vary, ranging from conducting activities that can improve public welfare and environmental improvement, donations to public facilities that are social and useful to many people, especially communities that are around the company. This research is conducted to know about the process of Public Relations strategy management in Corporate Social Responsibility (CSR) program at PT Angkasa Pura II (Persero) through Corporate Social Responsibility (CSR) Development Program of Neighborhood Development of Kampoeng Baca. Using the theoretical basis using the strategy model of Scott M. Cutlip & Allen H.Center conducted 4 stages of Public Relations Management Strategy. This research uses qualitative approach with descriptive research type. The research method used is a case study by conducting in-depth interviews to the resource persons. The results of this study discuss about about the process of Public Relations strategy management in Corporate Social Responsibility (CSR) program in PT Angkasa Pura II (Persero) such as Problem Identification, PR Fact finding, Planning, Actuating, Evaluation. Thus, the researcher is able to get an overview of PR management strategy in doing CSR program. This research concludes that Dala make CSR strategy PT.Angkasa Pura II (Persero) using way or technique to menstrategikan program that is by doing fact finding Until evaluation phase but applying Mix type approach that is by cooperating with various stakeholder related and choosing a program of development of reading campoeng CSR (Corporate Social Responsibility) suatu tindakan atau konsep yang dilakukan oleh perusahaan. bentuk tanggung jawab itu bermacam-macam, mulai dari melakukan kegiatan yang dapat meningkatkan kesejahteraan publik dan perbaikan lingkungan, sumbangan untuk fasilitas publik yang bersifat sosial dan berguna untuk masyarakat banyak khususnya masyarakat yang berada disekitar perusahaan itu. Penelitian yang dilakukan ini untuk mengetahui mengenai proses manajemen strategi Public Relations dalam program corporate social responsibility (CSR) di PT Angkasa Pura II (Persero) melalui program Corporate Social Responsibility (CSR) Bina Lingkungan Pembangunan Kampoeng Baca. Dengan menggunakan landasan Teori menggunakan model strategi Scott M. Cutlip & Allen H.Center yang dilakukan 4 tahap Manajemen Public Relations Strategi. Penelitian ini menggunakan pendekatan kualitatif dengan tipe penelitian deskriptif. Metode penelitian yang digunakan adalah study kasus dengan melakukan wawancara mendalam kepada narasumber. Hasil penelitian ini membahas mengeni tentang mengenai proses manajemen strategi Public Relations dalam program corporate social responsibility (CSR) di PT Angkasa Pura II (Persero) seperti Identifikasi masalah yang dilakukan, startegi manajemen PR Fact finding,Planning, Actuating,Evaluasi. Dengan demikian, peneliti mampu memperoleh gambaran mengenai strategi manajemen PR dalam melakukan program CSR. Penelitian ini menyimpulkan bahwa, Dala membuat strategi CSR PT.Angkasa Pura II (Persero) menggunakan cara atau teknik untuk menstrategikan program yaitu dengan diawal melakukan fact finding Sampai tahap evaluations tetapi menerapkan pendekatan gabungan ( Mix type) yaitu dengan cara bekerja sama dengan berbagai stakeholder yang terkait dan memilih program pembangunan kampoeng baca.

Item Type: Thesis (S1)
Call Number: SK/42/18/138
NIM: 44214010010
Uncontrolled Keywords: PROSES MANAJEMEN STRATEGI PUBLIC RELATIONS DALAM PROGRAM COPORATE SOCIAL RESPONSIBILITY DI PT. ANGKASA PURA II
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.369 Specific Programs/Program Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.37 Programs for Specific Processing Modes/Program untuk Mode Pengolahan Tertentu > 005.373 Programs for Real-Time Computer Systems/Program untuk Sistem Komputer Real-Time
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.38 Programs for Specific Operating Systems and For Specific User Interfaces/Program untuk Sistem Operasi Tertentu dan Antarmuka Pengguna Khusus > 005.382 Programs for Specific Operating Systems/Program untuk Sistem Operasi Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.7 Data in Computer Systems/Data dalam Sistem-sistem Komputer > 005.71 Data Communications/Komunikasi Data > 005.712 Programming For Specific Types of Computers, For Specific Operating Systems, For Specific User Interfaces/Pemrograman Untuk Jenis Komputer Tertentu, Untuk Sistem Operasi Tertentu, Untuk Tampilan Antarmuka Pengguna Tertentu
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 18 Mar 2019 04:19
Last Modified: 18 Mar 2019 04:19
URI: http://repository.mercubuana.ac.id/id/eprint/48038

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