PROGRAM KOMUNIKASI JAKARTA COFFEE HOUSE DALAM MEMBANGUN PENGETAHUAN TENTANG KOPI DI INDONESIA

PUTRA, DRIYAN DINARDY DWI (2019) PROGRAM KOMUNIKASI JAKARTA COFFEE HOUSE DALAM MEMBANGUN PENGETAHUAN TENTANG KOPI DI INDONESIA. S1 thesis, Universitas Mercu Buana.

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Abstract

Jakarta Coffee House is a CoffeeShop that has the purpose of providing Knowledge of local coffee. With the "Communication Program In Building Knowledge About Coffee In Indonesia" is expected to have knowledge of local Indonesian coffee community. Jakarta Coffee House has undertaken a transformation that is currently aimed at building an understanding of people who do not yet understand the potential of local coffee. The purpose of this research is to know and learn about how Communication Program Jakarta Coffee House in building knowledge about coffee in Indonesia. The concept of research used refers to the theoretical concepts presented by Scott.M.Cutlip, the Steps of Planning Program Communications include: analyze the problem, analyze the audience, formulate objectives / specific objectives, choose the media on communication channels, develop messages, over communications channels, developing messages, planning media production, planning management, planning monitoring and evaluation. In addition, through literature study and documentation. The data were analyzed using triangulation technique that is checking the validity of the data as a comparison against the data. The research method used is Evaluation method with qualitative approach as one of option through structured interview and other supporting data, such as data obtained in this research sourced from primary and secondary data. While the data analysis technique used by researchers is triangulation. From the results of this study shows that the communication program run by Jakarta Coffee House with the steps of communication program planning that has been done before. In this case only need to be given understanding to the public to build a coffee about coffee in Indonesia. Keywords: Communication Program Jakarta Coffee House merupakan sebuah CoffeeShop yang memiliki tujuan memberikan Pengetahuan tentang kopi lokal. Dengan adanya “Program Komunikasi Dalam Membangun Pengetahuan Tentang Kopi Di Indonesia” ini diharapkan masyarakat memiliki pengetahuan tentang kopi lokal indonesia. Jakarta Coffee House telah melakukan sebuah transformasi yang pada saat ini bertujuan membangun pemahaman terhadap masyarakat yang belum memahami potensi kopi lokal. Tujuan penelitian ini untuk mengetahui dan mempelajari mengenai bagaimana Program Komunikasi Jakarta Coffee House dalam membangun pengetahuan tentang kopi di Indonesia. Konsep penelitian yang digunakan mengacu pada konsep teori yang disampaikan oleh Scott.M.Cutlip, yaitu Langkah-langkah Perencanaan Program Komunikasi diantaranya : menganalisis masalah, menganalisis khalayak, merumuskan objective/tujuan spesifik, memilih media atas saluran komunikasi, mengembangkan pesan, merencanakan produksi media atas saluran komunikasi, mengembangkan pesan, merencanakan produksi media, merencanakan manajemen, merencanakan monitoring dan evaluasi. Selain itu, melalui studi kepustakaan dan dokumentasi. Data dianalisa menggunakan teknik triangulasi yaitu pemeriksaan keabsahan data sebagai pembanding terhadap data tersebut. Metode penelitian yang digunakan adalah metode Evaluasi dengan pendekatan kualitatif sebagai salah satu pilihan melalui wawancara terstruktur dan dan data-data pendukung lainnya, seperti data yang diperoleh dalam penelitian ini bersumber dari data primer dan sekunder. Sedangkan teknik analisis data yang digunakan peneliti adalah triangulasi. Dari hasil penelitian ini menunjukan bahwa program komunikasi yang dijalankan Jakarta Coffee House dengan langkah-langkah perencanaan program komunikasi yang telah dilakukan sebelumnya. Dalam hal ini hanya perlu diberikan pemahaman kepada masyarakat luas untuk membangun petahuan tentang kopi di indonesia . Kata Kunci : Program Komunikasi

Item Type: Thesis (S1)
Call Number: SK/42/18/168
NIM: 44214010039
Uncontrolled Keywords: Program Komunikasi
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.368 Programs For Specific Operating Systems and For Specific User Interfaces/Program untuk Sistem Operasi Tertentu dan Antarmuka Pengguna Khusus > 005.3682 Programs For Specific Operating Systems/Program untuk Sistem Operasi Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.36 Programs for Personal Computers/Program untuk Komputer Personal > 005.369 Specific Programs/Program Tertentu
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.3 Programs/Program > 005.37 Programs for Specific Processing Modes/Program untuk Mode Pengolahan Tertentu > 005.373 Programs for Real-Time Computer Systems/Program untuk Sistem Komputer Real-Time
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.42 Systems Programming/Sistem Pemrograman
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
Divisions: Fakultas Ilmu Komunikasi > Hubungan Masyarakat
Depositing User: Dede Muksin Lubis
Date Deposited: 08 May 2019 02:18
Last Modified: 08 May 2019 02:18
URI: http://repository.mercubuana.ac.id/id/eprint/47978

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