PREFERENSI MASYARAKAT PEDESAAN DALAM MENONTON TELEVISI (Survei Terhadap Masyarakat Desa Sindanghayu Rt 03 Rw 004, Kecamatan Beber, Kabupaten Cirebon)

RAHAYU, MITA NURMA (2019) PREFERENSI MASYARAKAT PEDESAAN DALAM MENONTON TELEVISI (Survei Terhadap Masyarakat Desa Sindanghayu Rt 03 Rw 004, Kecamatan Beber, Kabupaten Cirebon). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Very rapid progress in the field of technology has made the audience more helpful in carrying out daily life, but in the advancement of the technology of rural communities most of them still use television programs as a media to get their information and preferences in watching television. The theory used in this study is the uses and gratification theory. This theory shows that the audience or audience can freely choose what media they want to use to fulfill and satisfy their needs, so people are active in selecting the media they want to choose. This research uses a quantitative approach with descriptive type. The method used is a survey method by distributing questionnaires, and the sampling technique used is a simple random sampling probability technique. Based on the calculation results with Slovin formula, the number of respondents was 31 respondents. Then the data can be processed using SPSS 25.0. The results of this study explain the preference of rural people in watching television, this can be seen from the correlation results that rural communities have a very preferred program of 0.420 and contributions have a very favored program of 76.7% and 23.3% are influenced by other factors beyond the indicators studied. Keywords: Mass Media, Television, Audiences, Village Communities, Preferences Kemajuan yang sangat pesat dalam bidang teknologi sudah menjadikan khalayak lebih terbantu dalam menjalankan kehidupan sehari – hari, tetapi pada kemajuan tekonologi masyarakat pedesaan masih sebagian besar menggunakan tontonan program televisi sebagai media untuk mendapatkan infomasi dan Preferensi (kesukaan atau pilihan) mereka dalam menonton televisi. Teori yang digunakan dalam penelitian ini adalah teori uses and gratification. Teori ini menunjukkan bahwa audiens atau khalayak bisa dengan bebas memilih media apa yang hendak mereka gunakan untuk memenuhi dan memuaskan kebutuhannya, jadi khayalak bersifat aktif dalam menyeleksi media yang hendak dia pilih. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe deskriptif. Metode yang digunakan yaitu metode survei dengan menyebarkan kuesioner, dan Teknik penarikan sampel yang digunakan adalah Teknik probabilitas sampel random sederhana.. Berdasarkan hasil hitung dengan rumus slovin didapatkan jumlah responden sebanyak 30 responden. Lalu data yang di dapat di olah menggunakan SPSS 25.0. Hasil penelitian ini menjelaskan adanya Preferensi masyarakat pedesaan dalam menonton televisi, hal ini dapat di lihat dari hasil korelasi bahwa masyarakat pedesaan mempunyai program yang sangat disukai 0,420 dan kontribusi mempunyai program yang sangat disukai sebesar 76,7% dan 23,3 % lainnya dipengaruhi faktor lain di luar indicator yang diteliti. Kata kunci : Media Massa,Televisi , Khalayak, Masyarakat Desa, Preferensi.

Item Type: Thesis (S1)
NIM: 44115010148
Uncontrolled Keywords: Media Massa,Televisi , Khalayak, Masyarakat Desa, Preferensi.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 070 Documentary Media, Educational Media, News Media, Journalism, Publishing/Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1-070.9 Standard Subdivisions of Documentary Media, Educational Media, News Media, Journalism, Publishing/Subdivisi Standar Dari Media Dokumenter, Media Pendidikan, Media Berita, Jurnalisme, Penerbitan > 070.1 Documentary Media, Educational Media, News Media/Media Dokumenter, Media Pendidikan, Media Berita > 070.19 Broadcast Media/Media Broadcast > 070.195 Television/Televisi
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi)
300 Social Science/Ilmu-ilmu Sosial > 300. Social Science/Ilmu-ilmu Sosial > 302 Social Interaction, Interpersonal Relations/Interaksi Sosial, Hubungan Antarpersonal > 302.2 Communication/Komunikasi > 302.23 Media (Means of Communication)/Media (Sarana Komunikasi) > 302.234 Motion Pictures, Radio, Television/Gambar Bergerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi
700 Arts/Seni, Seni Rupa, Kesenian > 790 Recreational and Performing Arts/Olah Raga dan Seni Pertunjukan > 791 Public Performances/Pertunjukan Umum > 791.4 Motion Pictures, Radio, Television/Gambar Gerak, Radio, Televisi > 791.45 Television/Televisi
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Dede Muksin Lubis
Date Deposited: 16 Sep 2019 02:10
Last Modified: 16 Sep 2019 02:10
URI: http://repository.mercubuana.ac.id/id/eprint/47565

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