VIDEO PROMOSI PADA CLOTHING BRAND KAMENGSKI

FITRIANINGSIH, RISKY (2019) VIDEO PROMOSI PADA CLOTHING BRAND KAMENGSKI. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

Along with the faster and more stable internet access, video content is becoming increasingly popular. It can not be denied that internet penetration and also the increasing speed of internet access have an important role in this growth. Internet users also seem to have started saturated with textbased content and still images, so that video content becomes an alternative. Of course, digesting video content is more "easy" and "lighter" than reading or interpreting a still image. The purpose of this design is: Designing a Promotional Video for Kamengski brand, hereinafter for its purpose: to promote Kamengski which makes potential buyers come to mind and introduce Kamengski more broadly with the formulation: 1. How to make a promotional video to attract the audience's attention in online media ?. 2. How to create a promotional video that has a good audio visual element ?. Their effects so they want to invite his closest people to look at his brand. Then for the uninitiated I hope they become curious and interested to visit Kamengski. Key Word: promotional video, kamengski. Seiring dengan makin cepat dan stabilnya akses internet, konten video menjadi semakin banyak diminati. Tak bisa dipungkiri kalau penetrasi internet dan juga semakin meningkatnya kecepatan akses internet punya peran yang penting dalam pertumbuhan ini. Pengguna internet pun sepertinya sudah mulai jenuh dengan konten berbasis teks dan gambar diam saja, sehingga konten video menjadi alternatif. Tentu saja, mencerna konten video lebih “mudah” dan “ringan” dibandingkan membaca atau menginterpretasi sebuah gambar diam. Maksud dari perancangan ini adalah: Merancang Video Promosi untuk brand Kamengski, selanjutnya untuk tujuannya: untuk mempromosikan Kamengski yang membuat calon pembeli menjadi teringat dan mengenalkan Kamengski lebih luas lagi dengan rumusan: 1. Bagaimana membuat video promosi agar menarik perhatian penonton di media online?. 2. Bagaimana membuat video promosi yang memiliki unsur audio visual yang baik?. Efek nya mereka jadi ingin mengajak orang terdekat nya untuk melihat-lihat brandnya. Lalu untuk yang belum tahu saya berharap mereka menjadi penasaran dan tertarik untuk berkunjung Kamengski. Kata Kunci: video promosi, kamengski

Item Type: Thesis (S1)
NIM: 42314010061
Uncontrolled Keywords: video promosi, kamengski
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 006 Special Computer Methods/Metode Komputer Tertentu > 006.6 Computer Graphics/Komputer Grafis, Grafika Komputer > 006.69 Special Topics in Computer Graphics/Topik Khusus dalam Grafik Komputer > 006.696 Digital Video/Video Digital
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.52 General Topics of Cinematography and Video Production/Topik-topik Umum Mengenai Sinematografi dan Produksi Video
700 Arts/Seni, Seni Rupa, Kesenian > 770 Photography and Photographs/Seni Fotografi dan Foto > 778 Specific Fields of Photography/Bidang-bidang Khusus Seni Fotografi > 778.5 Cinematography, Video Production, Related Activities/Sinematografi, Produksi Video, dan Kegiatan Terkait > 778.59 Video Production (Television Photography)/Produksi Video (Fotografi Televisi)
Divisions: Fakultas Ilmu Komunikasi > Komunikasi Visual
Depositing User: Dede Muksin Lubis
Date Deposited: 13 May 2019 03:46
Last Modified: 13 May 2019 03:46
URI: http://repository.mercubuana.ac.id/id/eprint/47552

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