PENGARUH GAYA HIDUP, CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP LOYALITAS PENGGUNA IPHONE (Studi Kasus Pada Mahasiswa Universitas Trisakti)

FEBRIANSYAH, RANDY (2018) PENGARUH GAYA HIDUP, CITRA MEREK, KUALITAS PRODUK DAN PERSEPSI HARGA TERHADAP LOYALITAS PENGGUNA IPHONE (Studi Kasus Pada Mahasiswa Universitas Trisakti). S1 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Cover.pdf

Download (26kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstrak.pdf

Download (163kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
3. Lembar Pernyataan.pdf

Download (227kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAAN)
4. Lembar Pengesahan.pdf

Download (233kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (243kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (79kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (217kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
8. Daftar Gambar.pdf

Download (161kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
9. Daftar Lampiran.pdf

Download (161kB) | Preview
[img] Text (BAB I)
10. Bab 1.pdf
Restricted to Registered users only

Download (391kB)
[img] Text (BAB II)
11. Bab 2.pdf
Restricted to Registered users only

Download (350kB)
[img] Text (BAB III)
12. Bab 3.pdf
Restricted to Registered users only

Download (300kB)
[img] Text (BAB IV)
13. Bab 4.pdf
Restricted to Registered users only

Download (469kB)
[img] Text (BAB V)
14. Bab 5.pdf
Restricted to Registered users only

Download (210kB)
[img] Text (DAFTAR PUSTAKA)
15. Daftar Pustaka.pdf
Restricted to Registered users only

Download (250kB)
[img] Text (LAMPIRAN)
16. Lampiran.pdf
Restricted to Registered users only

Download (737kB)

Abstract

This research is to find out the influence of Lifestyle, Brand Image, Product Quality and Price Perception on iPhone user Loyalty. Respondents in this study were Trisakti University students who used an this study was conducted on 145 respondents using an quantitative approach. Data analysis used is statistical analysis in the form of SEM-PLS. The results of this study indicate that lifestyle testing and Brand image have no significant effect on iPhone user loyalty. While product Quality and Perception Prices have a significant effect on iPhone user Loyalty. Keyword : Lifestyle, Brand Image, Product Quality Perception of Price, Loyalty Penelitian ini untuk mengetahui pengaruh Gaya Hidup, Citra Merek, Kualitas Produk dan Persepsi Harga terhadap Loyalitas pengguna iPhone. Responden pada penelitian ini adalah Mahasiswa/i Universitas Trisakti yang menggunakan iPhone. Penelitian ini dilakukan terhadap 145 responden dengan menggunakan pendekatan kuantitatif. Analisis data yang digunakan adalah analisis statistik dalam bentuk SEM-PLS. Hasil penelitian ini menunjukkan bahwa secara uji t Gaya Hidup dan Citra Merek tidak berpengaruh signifikan terhadap Loyalitas pengguna iPhone. Sedangkan Kualitas Produk dan Persepsi Harga berpengaruh signifikan terhadap Loyalitas pengguna Iphone. Kata Kunci : Gaya Hidup, Citra Merek, Kualitas Produk , Persepsi Harga, Loyalitas

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 569
NIM: 43114010019
Uncontrolled Keywords: Gaya Hidup, Citra Merek, Kualitas Produk , Persepsi Harga, Loyalitas
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 12 Nov 2018 08:16
Last Modified: 09 Jan 2019 08:41
URI: http://repository.mercubuana.ac.id/id/eprint/45549

Actions (login required)

View Item View Item