PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP MINAT BELI JASA PT. GEMATACHTA UTAMA

APRIYATNO, SAPTO (2018) PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP MINAT BELI JASA PT. GEMATACHTA UTAMA. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study is to determine the effect of Service Quality, Price, and Location on Service Purchasing Interest. The research object is PT. Gematachta Utama located on Jalan Kebon Kacang V No. 45 Kebon Kacang Tanah Abang, Central Jakarta. This study was conducted on 40 respondents, using a quantitative descriptive approach, therefore the data analysis used was statistical analysis in the form of multiple linear regression tests. The results of the study show that the significance value of Service Quality variable is greater than the standard of significance, so it can be concluded that the Service Quality variable is influential, and insignificant to the Service Purchase Interest, while the variable significance value is smaller than the significance standard. Significant to the Service Purchase Interest, while the significance value of Location is smaller than the standard of significance, so it can be concluded that the location variable has a significant and significant impact on the Purchase Service Interest in PT. Gematachta Utama. Keywords: Service Quality, Price, and Location to the Buying Interest of Services at PT. Gematacha Utama Penelitian ini untuk mengetahui pengaruh Kualitas Pelayanan, Harga, dan Lokasi Terhadap Minat Beli Jasa. Objek Penelitian adalah PT.Gematachta Utama yang berlokasi di Jalan Kebon Kacang V No.45 Kebon Kacang Tanah Abang Jakarta Pusat. Penelitian ini dilakukan terhadap 40 responden, dengan menggunakan pendekatan deskriptif kuantitatif, karena itu analisis data yang digunakan adalah analisis statistik dalam bentuk uji regresi linier berganda. Hasil penelitian bahwa nilai signifikansi variabel Kualitas Pelayanan lebih besar dari standar signifikansinya, sehingga dapat disimpulkan bahwa variabel Kualitas Pelayanan berpengaruh, dan tidak signifikan terhadap Minat Beli Jasa, sedangkan nilai signifikansi variabel Harga lebih kecil dari, standar signifikansinya sehingga dapat disimpulkan bahwa variabel Harga berpengaruh dan signifikan terhadap Minat Beli Jasa, sedangkan nilai signifikansi Lokasi lebih kecil dari standar signifikansinya, sehingga dapat disimpulkan bahwa variabel Lokasi berpengaruh dan signifikan terhadap Minat Beli Jasa di PT.Gematachta Utama. Kata kunci : Kualitas Pelayanan, Harga, dan Lokasi terhadap Minat Beli Jasa di PT.Gematacha Utama

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 554
NIM/NIDN Creators: 43114110174
Uncontrolled Keywords: Kualitas Pelayanan, Harga, dan Lokasi terhadap Minat Beli Jasa di PT.Gematacha Utama
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 12 Nov 2018 07:32
Last Modified: 09 Jan 2019 08:28
URI: http://repository.mercubuana.ac.id/id/eprint/45543

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