PENGARUH BUDAYA DAN KEPRIBADIAN TERHADAP KEPUTUSAN PEMBELIAN BATU PERMATA Studi Kasus Toko Ciangsana Gemstones Jakarta

AZIS, ABDUL (2018) PENGARUH BUDAYA DAN KEPRIBADIAN TERHADAP KEPUTUSAN PEMBELIAN BATU PERMATA Studi Kasus Toko Ciangsana Gemstones Jakarta. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The purpose of this research was to find out the influence of culture and personality on the buying decision of gemstones. This study was conducted on 115 respondents. A purposive sampling technique in this technique the researcher chose purposive samples or the samples aimed subjectively. To answer the formulation of the problem of the objectives and hypotheses of this study with quantitative methods. This analysis is used to provide an overview or empirical description of the data collected in the study. Data analysis used in this study is using the help of the SmartPLS 3.0 program. All data processing results will be discussed and conclusions drawn based on the results of the analysis. The results showed that the cultural variables had a significant effect on buying decisions with a t-statistic value of 5,680, while the personality variable had no significant effect on buying decisions with a t-statistic value of 1,090. Keywords: Culture, personality and Buying Decision. Tujuan diadakannya penelitian ini adalah untuk mengetahui pengaruh budaya dan kepribdaian terhadap keputusan pembelian batu permata. Penelitian ini dilakukan terhadap 115 responden. Tehnik purposive sampling pada teknik ini peneliti memilih sampel purposive atau sampel bertujuan secara subyektif. Untuk menjawab perumusan masalah tujuan dan hipotesis penelitian ini dengan metode kuantitatif. Analisis ini digunakan untuk memberikan gambaran atau deskripsi empiris atas data yang dikumpulkan dalam penelitian. Analisis data yang digunakan dalam penelitian ini adalah menggunakan bantuan program SmartPLS 3.0. Semua hasil pengolahan data akan dibahas dan dibuat kesimpulan yang berdasarkan hasil analisis tersebut. Hasil penelitian menunjukan bahwa variabel budaya berpengaruh secara signifikan pada keputusan pembelian dengan nilai tstatistik sebesar 5.680, sedangkan variabel kepribadian tidak berpengaruh secara signifikan pada keputusan pembelian dengan nilai t-statistik sebesar 1.090. Kata kunci : budaya, kepribadian dan keputusan pembelian.

Item Type: Thesis (S1)
Call Number CD: FE/MJ. 18 589
NIM: 43112120370
Uncontrolled Keywords: budaya, kepribadian dan keputusan pembelian.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: Virda Syifa
Date Deposited: 09 Nov 2018 01:41
Last Modified: 09 Jan 2019 08:58
URI: http://repository.mercubuana.ac.id/id/eprint/45491

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