ANALISA PERSEPSI HARGA, PRODUK & KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KACAMATA DI OPTIK A.SAMIK TANGERANG

VALIANSYAH, FAKHRI (2018) ANALISA PERSEPSI HARGA, PRODUK & KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KACAMATA DI OPTIK A.SAMIK TANGERANG. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
1. Halaman Judul.pdf

Download (27kB) | Preview
[img]
Preview
Text (ABSTRAK)
2. Abstrak.pdf

Download (24kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAAN)
3. Lembar Pengesahan.pdf

Download (98kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
4. Lembar Pernyataan.pdf

Download (542kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
5. Kata Pengantar.pdf

Download (25kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
6. Daftar Isi.pdf

Download (32kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
7. Daftar Tabel.pdf

Download (21kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
9. Daftar Gambar.pdf

Download (20kB) | Preview
[img] Text (BAB I)
11. BAB I Pendahuluan.pdf
Restricted to Registered users only

Download (178kB)
[img] Text (BAB II)
12. BAB II Kajian Pustaka, Kerangka Pemikiran, dan Hipotesis.pdf
Restricted to Registered users only

Download (153kB)
[img] Text (BAB III)
13. BAB III Metode Penelitian.pdf
Restricted to Registered users only

Download (165kB)
[img] Text (BAB IV)
14. BAB IV Hasil Penelitian dan Pembahasan.pdf
Restricted to Registered users only

Download (140kB)
[img] Text (BAB V)
15. BAB V Kesimpulan dan Saran.pdf
Restricted to Registered users only

Download (27kB)
[img] Text (DAFTAR PUSTAKA)
16. Daftar Pustaka.pdf
Restricted to Registered users only

Download (27kB)
[img] Text (LAMPIRAN)
17. Lampiran-Lampiran.pdf
Restricted to Registered users only

Download (32kB)

Abstract

This study aims to examine and analyze the influence of prices, products and services on purchasing decisions in Optik A. Samik. The research data is data of the questionnaire obtained in February - April 2018 against buyers in Optik A. Samik. The sampling method used is purposive sampling. Of the population of 100 people who have purchased products in Optik A. Samik. The method of analysis used in this study is multiple linear regression. The result of research shows that price, product and service simultaneously have significant effect to purchasing decision. Partially price, product and service have a significant effect to purchase decision at Optik A. Samik. Keywords : Price, product, service and purchase decision Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh harga, produk dan pelayanan terhadap keputusan pembelian di Optik A. Samik. Data penelitian merupakan data hasil kuisioner yang diperoleh pada bulan Februari – April 2018 terhadap pembeli di Optik A. Samik. Metode sampling yang digunakan adalah purposive sampling. Dari populasi 100 orang yang pernah membeli produk di Optik A. Samik. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitain menunjukkan bahwa harga, produk dan pelayanan secara bersama – sama (simultan) berpengaruh secara signifikan terhadap keputusan pembelian. Secara parsial harga, produk dan pelayanan berpengaruh signifikan terhadap keputusan pembelian di Optik A. Samik. Kata Kunci : harga, produk, kualitas pelayanan dan keputusan pembelian

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 067
NIM: 55116110214
Uncontrolled Keywords: harga, produk, kualitas pelayanan dan keputusan pembelian
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 060 General Organizations, Foundations, and Museology/Organisasi-organisasi Umum, dan Museologi > 069 Museology (Museum science)/Museologi > 069.6 Personnel Management of Museum/Manajemen Personalia Museum > 069.63 Personnel Management/Manajemen Personalia
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 05 Nov 2018 01:28
Last Modified: 07 Nov 2018 02:19
URI: http://repository.mercubuana.ac.id/id/eprint/45372

Actions (login required)

View Item View Item