KEPUTUSAN PEMBELIAN SEBAGAI DAMPAK DARI DAYA JANGKAU SINYAL, KUALITAS LAYANAN DAN GERAI PADA PT.INDOSAT

SIMBAR, DOLY (2018) KEPUTUSAN PEMBELIAN SEBAGAI DAMPAK DARI DAYA JANGKAU SINYAL, KUALITAS LAYANAN DAN GERAI PADA PT.INDOSAT. S2 thesis, Universitas Mercu Buana Jakarta.

[img]
Preview
Text (HAL COVER)
Halaman Judul.pdf

Download (362kB) | Preview
[img]
Preview
Text (ABSTRAK)
Abstrak.pdf

Download (633kB) | Preview
[img]
Preview
Text (LEMBAR PENGESAHAN)
Lembar Pengesahan.pdf

Download (156kB) | Preview
[img]
Preview
Text (LEMBAR PERNYATAAN)
Surat Pernyataan.pdf

Download (204kB) | Preview
[img]
Preview
Text (KATA PENGANTAR)
Kata Pengantar.pdf

Download (451kB) | Preview
[img]
Preview
Text (DAFTAR ISI)
Daftar Isi.pdf

Download (629kB) | Preview
[img]
Preview
Text (DAFTAR TABEL)
Daftar Tabel.pdf

Download (374kB) | Preview
[img]
Preview
Text (DAFTAR GAMBAR)
Daftar Gambar.pdf

Download (377kB) | Preview
[img]
Preview
Text (DAFTAR LAMPIRAN)
Daftar Lampiran.pdf

Download (353kB) | Preview
[img] Text (BAB I)
Bab 1.pdf
Restricted to Registered users only

Download (770kB)
[img] Text (BAB II)
Bab 2.pdf
Restricted to Registered users only

Download (715kB)
[img] Text (BAB III)
Bab 3.pdf
Restricted to Registered users only

Download (934kB)
[img] Text (BAB IV)
Bab 4.pdf
Restricted to Registered users only

Download (995kB)
[img] Text (BAB V)
Bab 5.pdf
Restricted to Registered users only

Download (528kB)
[img] Text (DAFTAR PUSTAKA)
Daftar Pustaka.pdf
Restricted to Registered users only

Download (502kB)
[img] Text (LAMPIRAN)
Lampiran.pdf
Restricted to Registered users only

Download (686kB)

Abstract

Regional ASEAN has the highest internet growth penetration percentage from whole region at the world at 2016 and Indonesia was the main contributed country since it has 50% growth while the other country less than 26% . In terms of number of subscriber and traffic data growth penetration was very high percentage PT.Indosat revenue shows declined percentage trend at 2016. PT.Indosat is cellular telecommunication provider that currently was number 2 in terms of market share in Indonesia, it offers main service for voice,SMS and data. This study is intended to Analyze the Influence of Coverage, Quality of Service and Place to the purchase decision. The methodology design of this research is quantitative method. The population of this study was customer at Jabotabek area that consist of 10.600.000 customer . The sample size in this study using isaac and newton with 5%, thus the sample size was 350 sample. This research uses purposive sampling method. From these research show that Quality of Service and outlet have positive and significant effect on purchase decision at PT.Indosat. While for Coverage has no effect to purchased decision. Keywords: Coverage, Quality of Service, Outlet, Purchase Decision. Regional ASEAN memiliki kenaikan persentase pemakaian internet pada tahun 2016 untuk seleuruh regional yang ada didunia dan Indonesia memiliki kontribusi terbesar karena menyumbangkan pertumbuhan 50% sedangkan negara yang lain lebih kecil dari 26%. Merujuk pada jumlah pelanggan dan persentase kenaikan trafik data yang tinggi PT.Indosat menunjukkan trend penurunan persentase penjualan ditahun 2016. PT.Indosat merupakan operator telekomunikasi bergerak yang saat ini secara jumlah pelanggan menduduki tempat kedua di Indonesia. PT.Indosat menyediakan layanan utama dalam komunikasi yaitu data, SMS dan suara. Penelitian ini bertujuan untuk mengetahui pengaruh daya jangkau sinyal, kualitas layanan dan gerai terhadap keputusan pembelian PT.Indosat. Metodologi penelitian menggunakan metode kuantitatif dan dilakukan diarea Jabodetabek yang memiliki populasi terdiri dari 10.600.000 pelanggan. Jumlah sampel 350 dengan menggunakan pendekatan Isaac dan newton. Metode pengambilan sampling menggunakan purposive sampling. Hasil penelitian ini menunjukan bahwa kualitas layanan dan gerai berpengaruh positif dan signifikan terhadap keputusan pembelian PT.Indosat. Daya sinyal tidak berpengaruh positif terhadap keputusan pembelian pada PT.Indosat. Kata kunci: Daya jangkau sinyal, kualitas layanan, gerai dan keputusan pembelian.

Item Type: Thesis (S2)
Call Number CD: CD/551. 18 075
NIM: 55116110113
Uncontrolled Keywords: Daya jangkau sinyal, kualitas layanan, gerai dan keputusan pembelian.
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 005 Computer Programmming, Programs, Data/Pemprograman Komputer, Program, Data > 005.4 System Programming and Programs/Sistem Pemrograman dan Program > 005.43 Operating System/Sistem Operasi > 005.434 Process Management Programs/Program Manajemen Proses
400 Language/Bahasa > 400. Language/Bahasa > 406 Organizations and management/Organisasi dan Manajemen
600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum > 658.6 Quality Management/Manajemen Kualitas
Divisions: Pascasarjana > Magister Manajemen
Depositing User: Virda Syifa
Date Deposited: 17 Oct 2018 02:05
Last Modified: 07 Nov 2018 02:29
URI: http://repository.mercubuana.ac.id/id/eprint/45092

Actions (login required)

View Item View Item