FENOMENA SOCIAL CLIMBER INSTAGRAM DI KALANGAN MAHASISWA UNIVERSITAS MERCU BUANA JAKARTA ( STUDI FENOMENOLOGI PADA MAHASISWA DI UNIVERSITAS MERCU BUANA JAKARTA)

MONICA, HILDA AYU (2018) FENOMENA SOCIAL CLIMBER INSTAGRAM DI KALANGAN MAHASISWA UNIVERSITAS MERCU BUANA JAKARTA ( STUDI FENOMENOLOGI PADA MAHASISWA DI UNIVERSITAS MERCU BUANA JAKARTA). S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

This study aims to find out the Instagram social phenomenon among students of Mercu Buana University in Jakarta. Climber's social characteristics are showing off, crazy followers and likers, hanging out, choosing photo editing to the maximum, forcing yourself to have branded items, wanting to be rich on social media, smearing the whole body with famous labels, posting luxury adventures on social media. The theory used is symbolic interaction theory which explains how humans interact using symbols that present what they mean to communicate with each other. This type of research is a description of the qualitative approach, the research method used is the phenomenological study method in which the authors collected information in the form of data through in-depth interviews with 6 respondents who were considered as social climber. The results of this study indicate that every actor of social climber students at Mercu Buana University, conveying messages through nonverbal symbols (food, dress style, and social media activities). The place where he eats or activities he always posts on Instagram social media. These symbols are adapted to the needs of social climber actors to show that they come from upper class social status. This impression is raised, so as to bring up the perception of people who see them have the point of view according to their desires that is, it is acknowledged that they are high-class people, become the center of attention, or known as luxury. Keywords: Phenomenology, Instragram, Social Climber Penelitian ini bertujuan untuk mengetahui fenomena Social Climber instagram di kalangan mahasiswa Universitas Mercu Buana Jakarta. Ciri-ciri social climber adalah pamer, gila followers dan likers, nongkrong, pilih foto edit hingga maksimal, memaksakan diri untuk mempunyai barang branded, ingin kaya di media sosial, melumuri seluruh tubuh dengan label terkenal, memposting petualangan mewah di media sosial. Teori yang di gunakan ialah teori interaksi simbolik yang menjelaskan bagaimana manusia berinteraksi menggunakan simbolsimbol yang mempresentasikan apa yang mereka maksudkan untuk berkomunikasi dengan sesamanya. Tipe penelitian ini adalah deskripsi pendekatan kualitatif, metode penelitian yang digunakan adalah metode studi fenomenologi dimana penulis mengumpulkan informasi berupa data melalui wawancara mendalam kepada 6 responden yang dianggap sebagai social climber. Hasil penelitian ini menunjukan bahwa setiap pelaku mahasiswa social climber di Universitas Mercu Buana, menyampaikan pesan melalui simbol-simbol non-verbal (makanan, gaya berpakaian, dan aktivitas sosial media). Tempat dimana dia makan atau beraktivitas yang selalu ia posting di sosial media instagram. Simbol-simbol ini disesuaikan dengan keperluan pelaku social climber untuk menunjukan bahwasannya mereka berasal dari status sosial kelas atas. Kesan ini dimunculkan, supaya memunculkan persepsi orang-orang yang melihat mereka memilki sudut pandang sesuai keinginan mereka yaitu, diakui bahwasannya mereka adalah orang kelas atas, menjadi pusat perhatian, atau dikenal dengan kemewahannya. Kata kunci: Fenomenologi, Instragram, Sosial Climber

Item Type: Thesis (S1)
Call Number CD: FK/BRD. 18 101
NIM: 44114010235
Uncontrolled Keywords: Fenomenologi, Instragram, Sosial Climber
Subjects: 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika
000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 000. Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 004 Data Processing, Computer Science/Pemrosesan Data, Ilmu Komputer, Teknik Informatika > 004.6 Interfacing and Communications/Tampilan Antar Muka (Interface) dan Jaringan Komunikasi Komputer > 004.65 Computer Communications Networks/Jaringan Komunikasi Komputer
Divisions: Fakultas Ilmu Komunikasi > Penyiaran
Depositing User: Virda Syifa
Date Deposited: 10 Oct 2018 03:19
Last Modified: 11 Oct 2018 07:44
URI: http://repository.mercubuana.ac.id/id/eprint/44945

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