WAYFINDING FOODCOURT DI MALL CENTRAL PARK JAKARTA BARAT

NITAMA, RARAS KIRANA CANDRA (2018) WAYFINDING FOODCOURT DI MALL CENTRAL PARK JAKARTA BARAT. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

The design of building in the shopping center is often still less to be able to guide visitors in the shopping center to get somewhere. Wayfinding in Central Park Mall leads many activities to the visitors but doesn’t work optimally in finding foodcourt. One of the main causes of wayfinding foodcourt in Central Park Mall is that some visitors can barely find their way to foodcourt due to the difficulty of finding where foodcourt is at a shopping center in Central Park. Therefore, the purpose of this research is to understand how humans have a strategy in wayfinding process related to ease of finding purpose, as well as to understand the quality of locality significantly related to the ease of wayfinding and what factors influence the wayfinding process. Method used is the method of observation and interview using behavior mapping (behavior mapping) by way of person centered map. by taking criteria using purposive sampling. Based on the observation of wayfinding foodcourt at Central Park Mall it can be concluded the lack of wayfinding role in finding foodcourt. More dominant visitors choose to ask the clerk than to use signage to get information on the Central Park Mall. ABSTRAK Desain bangunan pada pusat perbelanjaan sering kali masih mempunyai kekurangan untuk bisa memandu pengunjung dalam pusat perbelanjaan untuk menuju suatu tempat. Wayfinding di Mall Central Park banyak yang mengarah kepada aktivitas yang dilakukan oleh para pengunjung tetapi tidak berfungsi secara maksimal dalam menemukan foodcourt. Salah satu penyebab utama dari wayfinding foodcourt di Mall Central Park yaitu sebagian pengunjung hampir tidak dapat menemukan jalan menuju foodcourt dikarenakan sulitnya menemukan dimana foodcourt pada pusat perbelanjaan di Central Park. Oleh karena itu tujuan dari penelitian ini untuk memahami bagaimana manusia berstrategi dalam proses wayfinding terkait kemudahan mencari tujuan, serta memahami kualitas lokalitas signifikan terkait dengan kemudahan wayfinding dan faktor apa saja yang berpengaruh dalam proses wayfinding. Metode yang digunakan yaitu metode observasi dan wawancara dengan menggunakan behavior mapping (pemetaan perilaku) dengan cara person centered map dan pengambilan kriteria partisipan menggunakan purposive sampling. Berdasarkan hasil observasi terhadap wayfinding foodcourt di Mall Central Park maka dapat disimpulkan kurangnya peran wayfinding dalam menemukan foodcourt. Partisipan lebih dominan memilih untuk bertanya kepada petugas daripada menggunakan signage untuk mendapatkan informasi di Mall Central Park.

Item Type: Thesis (S1)
Call Number: LR/12/17/009
NIM: 41214010029
Uncontrolled Keywords: WAYFINDING FOODCOURT, MALL, CENTRAL PARK, JAKARTA BARAT
Subjects: 200 Religion/Agama > 240 Christian Moral and Devotional Theology/Moral Kristen dan Teologi Kebaktian > 246 Use of Art in Christianity/Seni dalam Agama Kristen > 246.9 Architecture/Arsitektur
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 720.1-720.9 Standard Subdivisions of Architecture/Subdivisi Standar dari Arsitektur > 720.1 Philosophy and Theory of Architecture/Filsafat dan Teori Arsitektur > 720.22 Architectural Drawing/Menggambar Arsitektur
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 720.1-720.9 Standard Subdivisions of Architecture/Subdivisi Standar dari Arsitektur > 720.1 Philosophy and Theory of Architecture/Filsafat dan Teori Arsitektur > 720.28 Techniques and Procedures of Architecture/Teknik dan Prosedur Arsitektur
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 720.1-720.9 Standard Subdivisions of Architecture/Subdivisi Standar dari Arsitektur > 720.6 Management of Architecture/Manajemen Arsitektur
700 Arts/Seni, Seni Rupa, Kesenian > 720 Architecture/Arsitektur > 720.1-720.9 Standard Subdivisions of Architecture/Subdivisi Standar dari Arsitektur > 720.7 Education, Research, Related Topics of Architecture/Pendidikan, Riset Penelitian Arsitektur
Divisions: Fakultas Teknik > Arsitektur
Depositing User: Dede Muksin Lubis
Date Deposited: 12 Jul 2018 01:54
Last Modified: 12 Jul 2018 01:54
URI: http://repository.mercubuana.ac.id/id/eprint/43626

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