ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP DAN NIAT PELANGGAN TERHADAP IKLAN SMS

AfIyati, AfIyati (2011) ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP DAN NIAT PELANGGAN TERHADAP IKLAN SMS. S2 thesis, Universitas Mercu Buana.

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Abstract

T i n g g i n y a te r o b o s an b a ru p a d a te k n o l o g i t e le p o n se l u l a r te l a h m e n g a k i b a t k a n m e n i n g k a t n y a p e n g g u n a a n p e r a n g k a t g e n g g am t e r se b u t u n t u k m e n j a l a n k a n p e r d a g a n g a n b e r g e r a k (m o b i le c o m m e r c e ) . P e r i k l a n a n b e r g e r a k s e b a g a i s a l a h s a t u k e l a s a p l i k a s i p e ri k l a n a n b e r g e r a k (m o b il e a d v e r t i s i n g ) , m e n j a d i s a n g a t m e n ja n j i k a n u n t u k m e n i n g k a t k a n k e u n t u n g a n d e n g a n k e m a m p u a n i n t e r a k t if d a n r e s p o n n y a y a n g c e p a t . S M S ( s h o rt m e s s a g e s e r v i c e ) s e c a r a s p e s if i k t e l a h s u k s e s m e m b a n t u b i d a n g p em a s a r a n . P e n e li ti a n te r a k h ir m e n u n j u k k a n f a k t o r- f a k t o r y a n g a k a n m e m p e n g a r u h i s i k a p k o n s u m e n t e r h a d a p i k l a n b e r g e r a k d e n g a n p e n e k a n a n k h u s u s p a d a k r e d i b i li t a s , i n f o rm a s i , g a n g g u a n d a n h i b u r a n . H a s i l d a ri p e n e li ti a n i n i m e n u n j u k k a n a ( 1 ) t e r d a p a t h u b u n g a n y a n g l a n g s u n g a n t a r a s i k a p p e l a n g g a n t e r h a d a p n i a t a t a u k e i n g i n a n p e l a n g g a n u n t u k m e n g g u n a k a n a t a u m e m b e l i d a r i p r o d u k y a n g d i i k l a n k a n m e l a l u i S M S o l e h o p e r a t o r . F a c t o r k e p e r c a y a a n p e l a n g g a n t e r h a d a p p r o d u k d a r i i k la n S M S o p e r a t o r d a n f a c t o r i n f o rm a s i m e n j a d i f a k t o r y a n g p a li n g p e n t i n g m em p e n g a r u h i s i k a p p e l a n g g a n te r h a d a p i k l a n S M S . M a k a , p a r a o p e r a t o r a t a u b a g ia n p e m a s a r a n h a r u s l e b ih m e n st r a te g i k a n d i s a i n i k l a n m e r e k a d e n g a n l e b i h e f e k t i f l a g i d e n g a n m e m p e rt im b a n g k a n fa k t o r- f a k t o r te r s e b u t .

Item Type: Thesis (S2)
Call Number: 54/MTEL/2011/006
NIM: 55408110013
Uncontrolled Keywords: k l a n b e r g e r a k , SM S , s i k a p d a n n i a t a t a u k e i n g i n a n
Subjects: 600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan
600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 621 Applied Physics/Fisika terapan
600 Technology/Teknologi > 620 Engineering and Applied Operations/Ilmu Teknik dan operasi Terapan > 621 Applied Physics/Fisika terapan > 621.3 Electrical Engineering, Lighting, Superconductivity, Magnetic Engineering, Applied Optics, Paraphotic Technology, Electronics Communications Engineering, Computers/Teknik Elektro, Pencahayaan, Superkonduktivitas, Teknik Magnetik, Optik Terapan, Tekn
Divisions: Pascasarjana > Magister Teknik Elektro
Depositing User: Virda Syifa
Date Deposited: 18 Dec 2018 07:36
Last Modified: 18 Dec 2018 07:36
URI: http://repository.mercubuana.ac.id/id/eprint/42717

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