PRATAMA, RIDHO (2017) PERANCANGAN KATALOG DAN INFORMASI GARDU HOUSE SHOP. S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
Identitas suatu perusahaan salah satunya dilihat dari sebuah logo dan sebuah media promosi yang dimana media promosi khususnya katalog merupakan identitas utama yang dipergunakan untuk menggambarkan suatu citra atau image sebuah perusahaan. Selain menggambarkan citra atau image, katalog sering kali digunakan untuk memperkenalkan atau Sebuah katalog yang baik dan berhasil akan menimbulkan persepsi yang kuat, membangun kepercayaan, dan menjaga suatu citra atau image bagi perusahaan. Dalam perancangan katalog dan informasi pada Gardu House Shop tidak semudah yang dibayangkan, banyak proses yang harus dilalui seperti riset dan analisa, proses digital, produksi, dan pasca produksi. Setelah melakukan proses ditemukan sebuah kesimpulan bahwa berdasarkan hasil penelitian yang didapat dari responden adalah bahwa katalog Gardu House lebih menarik terutama pada segi pattern/ popup, lebih menarik perhatian (eye catching), lebih modern, lebih simpel, lebih ramah (friendly), dan sudah bisa mewakili perusahaan khususnya fasilitas yang menggeluti bidang Stree Art.The identity of a company one seen from a logo and a media campaign in which the media campaign, especially the catalog is the primary identity that is used to describe an image or image of a company. In addition to describing the image or image, the catalog is often used to introduce or catalog of good and successful will lead to a strong perception, build trust, and maintain an image or image for the company. In the design of the catalog and information on Gardu House Shop is not as easy as one might imagine, a lot of processes that must be passed as research and analysis, digital processing, production, and post production. After making the process discovered a conclusion that based on research results obtained from the respondents is that the catalog substation House more attractive, especially in terms of pattern / popups, more attention (eye catching), more modern, more simple, more friendly (friendly), and has been could represent a particular company facilities to carry out the Stree Art.
| Item Type: | Thesis (S1) |
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| NIM/NIDN Creators: | 42313010190 |
| Uncontrolled Keywords: | Branding, Visual Identity, Tipografi |
| Subjects: | 000 Computer Science, Information and General Works/Ilmu Komputer, Informasi, dan Karya Umum > 010 Bibliography/Bibliografi > 017 General Subject Catalog/Katalog Subjek Umum 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar 700 Arts/Seni, Seni Rupa, Kesenian > 740 Drawing and Decorative Art/Menggambar dan Seni Dekorasi > 741 Drawing and Drawings/Gambar dan Seni Menggambar > 741.6 Graphic Design, Illustration Drawings/Teknik Menggambar Desain Grafis, Teknik Menggambar Ilustrasi |
| Divisions: | Fakultas Desain dan Seni Kreatif > Desain Komunikasi Visual |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 29 Mar 2017 15:33 |
| Last Modified: | 19 Apr 2024 08:37 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/33778 |
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