ANALISA PERSEPSI PELANGGAN DAN MINAT BELI TERHADAP TELEPON SELULER SISTIM BUNDLING PT BAKRIE TELECOM Tbk

HARIS, ABDUL (2008) ANALISA PERSEPSI PELANGGAN DAN MINAT BELI TERHADAP TELEPON SELULER SISTIM BUNDLING PT BAKRIE TELECOM Tbk. S2 thesis, Universitas Mercu Buana Jakarta-Menteng.

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Abstract

The aim of this research was to know the perception of the customer and the interest bought in the system cellular phone bundling almost all operator or the organiser of the cellular phone telecommunications carried out the sale strategy with the package system bundling this, for operator apart from the number of the customer, that most important was how this customer grew and active, and some that most found it easy to be carried out were with sold sisitim bundling this because of telephoning could direct kring and immediately could print the pulse, whereas beside the customer really was easy because with one transaction time has gotten the telephone that has been active or already kriing.His problem now how the perception of the customer against the system cellular phone bundling this, any factor that became the incentive or to stimuli for the customer to buy the package of this telephone, for this was done by the research to 100 respondent that collected on one questionnaire, that is how the perception of the customer will against the card, the mobile phone and the price of the mobile phone influence the interest bought, results of the research showed that together the card, the mobile phone and the price of the mobile phone influenced the interest in buying the customer, if for each one the variable that was influential towards the interest in buying only prices of the mobile phone, so as the price became the most important matter for the further strategy for the company in developing the market Tujuan penelitian ini adalah untuk mengetahui persepsi pelanggan dan minat beli terhadap telepon seluler sistim bundling Hampir semua operartor atau penyelenggara telekomunikasi telepon seluler melakukan strategi penjualan dengan sistim paket bundling ini, Bagi operartor selain jumlah pelanggan, yang terpenting adalah bagaimana pelanggan ini tumbuh dan aktif, dan salah satu yang paling mudah dilakukan adalah dengan menjual sisitim bundling ini karena telepon dapat langsung Kring dan langsung dapat mencetak pulsa, sedangkan disisi pelanggan sangatlah mudah karena dengan satu kali transaksi sudah mendapatkan telepon yang sudah aktif atau sudah kriing. Masalahnya sekarang bagiamana persepsi pelanggan terhadap telepon seluler sistim bundling ini, faktor apa saja yang menjadi perangsang atau menjadi stimuli bagi pelanggan untuk membeli paket telepon ini. Untuk hal ini telah dilakukan riset terhadap100 responden yang dikumpukan dalan satu kuesioner, yaitu bagaimana persepsi pelanggan terhadap Kartu, HP dan harga HP akan mempengaruhi minat beli. Hasil penelitian menunjukkan bahwa secara bersama-sama Kartu, HP dan Harga HP mempengaruhi Minat beli pelanggan. Kalau untuk masing-masing variabel yang berpengaruh terhadap minat beli hanya Harga HP, sehingga harga menjadi hal terpenting bagi strategi selanjutnya bagi perusahaan dalam mengembangkan pasar

Item Type:	Thesis (S2)
Call Number CD:	CDT-551-08-035
Call Number:	TE/09/045
NIM/NIDN Creators:	55105110158
Uncontrolled Keywords:	PEMASARAN, MPS, Manajemen Pemasaran
Subjects:	600 Technology/Teknologi > 650 Management, Public Relations, Business and Auxiliary Service/Manajemen, Hubungan Masyarakat, Bisnis dan Ilmu yang Berkaitan > 658 General Management/Manajemen Umum
Divisions:	Pascasarjana > Magister Manajemen
Depositing User:	Admin Perpus UMB
Date Deposited:	03 Aug 2009 15:48
Last Modified:	15 Jul 2022 04:43
URI:	http://repository.mercubuana.ac.id/id/eprint/27276

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