Analisis Balance Scorecard sebagai Alat pengukur kinerja pada PT. Hema Medhajaya

Murwanti, (2010) Analisis Balance Scorecard sebagai Alat pengukur kinerja pada PT. Hema Medhajaya. S1 thesis, Universitas Mercu Buana.

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Abstract

ABSTRACT Murwanti, Balance Scorecard analysis in order to reveal company performance, with case study of PT. Hema Medhajaya, Jakarta. This study was concucted in the months of November 2009 until January 2010. The data gathering technique was an observation on the company’s internal data including balance statement and gain-lost statement from the year 2005 until 2008 that had been audited.The aim of the study was to investigate the financial performance of PT. Hema Medhajaya. The data analysis technique employed in this study used 4 perspectif (a) Organizational Performance,(b) Customer, (c) Internal Business Process and (d) Learning and Growth. According to the analysis results from organizational performance conducted was revealed that the company competency in terms of liquidity was good enough especially indicated by the degree of current ratio 175.06% ang quick ratio 168.91%. This indicated that the company was in both liquidity and solvability situations due to the utilization of company own capital that shown by the ratio of debt to total asset was 447.98%. Moreover, from the profitability degree was also high enough because Return On Investment was 50.40% while margin of net profit reached 13.3%. According to the analysis results from customer conducted was revealed that the quality and price of products which sold by PT. Hema Medhajaya very satisty. PT. Hema Medhajaya could hold and increase the quantity of customer because this company always gave the good. Service after sale and develop the good relationship with the customer. v The analysis results from internal business process conducted was revealed that from the innovation, operation and service after sale was very satisfy and the complain from customer could be push down. The analysis results from learning and growth conducted was revealed that from the loyality, top down relations, training development, reveal of performace, and the job’s environment was good enough. So, we could be concluded that the relationship between PT. Hema Medhajaya the employee was safisty. Based on the data analysis that have been undertaken in this study can be concluded as follows : 1. Company’s competency in meeting the current liabilities was goods enough that became an crucial indicator for the company. 2. Most part of the business activities of the company was funded by the company’s own capital indicating that the company was solvable for the long run. 3. Management performance in utilizing the assets was appropriate enough indicated by a higt degree of company’s profitability. 4. This company was protected from bankrupt risk. 5. The relationship between PT. Hema Medhajaya with their customer and their employee was good enough and PT. Hema Medhajaya could hold and increase the quantity of their customer.

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