Analisis Pengaruh Beban Pemasaran Terhadap Penjualan Pada PT.Ajn Solusindo

Maryani, Yeni (2010) Analisis Pengaruh Beban Pemasaran Terhadap Penjualan Pada PT.Ajn Solusindo. S1 thesis, Universitas Mercu Buana.

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Abstract

ABSTRACT The objectives of the research is to find out empirical evidence of the influence of marketing expenses to sales. The research samples were determined based on the monthly financial report at PT. AJN Solusindo during 2006 – 2008. The research hypotheses were tested using simple regression analyze method with marketing expenses as independent variable and sales as dependent variable. The result of this research show that marketing expenses had positive significant influence on sales. Based on the t-test that t-account 2,177 upper t-table 2,0322 with probability 0,037 under 0,05.

Item Type: Thesis (S1)
Call Number CD: FE/AK. 10 015
Call Number: SE/AK/10/116
NIM: 43207120012
Uncontrolled Keywords: marketing expenses, sales.
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: Admin Perpus UMB
Date Deposited: 29 Mar 2010 14:41
Last Modified: 29 May 2017 04:20
URI: http://repository.mercubuana.ac.id/id/eprint/22876

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