PENGENDALIAN KUALITAS PRODUK MODEL BARU DENGAN IMPLEMENTASI PROGRAM QUICK QUALITY STABILIZATION PADA MASA AWAL PRODUKSI DENGAN METODE FMEA PADA PT. X

SOLIKHIN, IMAM (2011) PENGENDALIAN KUALITAS PRODUK MODEL BARU DENGAN IMPLEMENTASI PROGRAM QUICK QUALITY STABILIZATION PADA MASA AWAL PRODUKSI DENGAN METODE FMEA PADA PT. X. S1 thesis, Universitas Mercu Buana Jakarta.

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Abstract

In this globalization of business competition becomes very high, both in the domestic market (national) as well as in international markets / global. To win the competition, companies must be able to give satisfaction to customers, for example by providing products of better quality, cheaper, faster delivery of products and better service than its competitors. The problem in this study is there a difference between consumer satisfaction and consumer Indomaret Alfamart on location, services, products, promotions, and prices that affect the attitude of the buyer. The purpose of this research is to know how big the difference in consumer satisfaction Alfamart and Indomaret to know how much the level of consumer satisfaction level comparison Indomaret and Alfamart of location, service, product, promotion, and price in choosing the most satisfying place to shop. This research was done on minimarket Indomaret and Alfamart in Pademangan. Population in this research is that consumers who shop at the minimarket Indomaret and Alfamart, while a sample is taken using a formula of literacy so that known samples in this study of 100 respondents. The analysis technique used in this study were paired t test with significance level α = 0.05. The results after a test with partial t-test of each variable found a significant effect of 0.002 is below the level of significance is used (α = 0.05) to reject Ho. The conclusion that can be drawn from this study is the discrepancy between the level of customer satisfaction Alfamart and Indomaret on component location, service, completeness of product offerings, pricing and promotion. The amount of difference in the level of consumer satisfaction consumer Indomaret and Alfamart on location, price, promotion, and services amounted to 0.002 which indicates reject Ho below the level of significance is used (α = 0.05). The advice given in this study are: 1. Display front minimarket Alfamart and Indomaret and made more attractive. 2. Inventories of goods on minimarket Indomaret and Alfamart to be presented with more planned. 3. every day low prices are not useful if it is touted in advertisements and promotions are therefore in the booth Alfamart and Indomaret when consumers go shopping it is really proven. 4. Minimarket Indomaret and Alfamart should be able to control costs. 5. Indomaret and Alfamart in providing the service must be more friendly and alert. 6. Design Indomaret minimarket display and there should Alfamart perperiode change certain themes. 7. To investigate further to add another variable and trade organizations or other minimarket as a comparison for the result that more perfect. Keywords: Customer Satisfaction (location, service, completeness of product, price, promotion) Minimarket, Indomaret, Alfamart, District Pademangan

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