LESTARI, TINI (2011) PENGARUH BIAYA PEMASARAN TERHADAP VOLUME PENJUALAN PADA PT MAJU JAYA UTAMA LESTARI (PERIODE TAHUN 2005 - 2009). S1 thesis, Universitas Mercu Buana Jakarta.
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Abstract
This thesis discusses how the influence of marketing expenses to sales volumes at PT Maju Jaya Utama Lestari year period 2008 - 2009 and how much influence costs arising from marketing to sales volumes at PT Maju Jaya Utama Lestari year period from 2008 to 2009. The data obtained through research at PT Maju Jaya Utama Lestari. While analysis tools used Komogrov Smirnov normality test, simple regression analysis, and using t test on the hypothesis. The results obtained on the contribution of independent variable marketing costs to sales volume amounted to 11.3% followed by t test showed Ha accepted because t count is 2.720 greater than t table is 2.000 so Ha is received, meaning that it can be concluded in the current study the cost variable marketing expenses affect the sales volumes Keywords : Cost Accounting, Marketing Expenses, Sales Volume
| Item Type: | Thesis (S1) |
|---|---|
| Call Number CD: | FE/AK. 11 224 |
| Call Number: | SE/32/11/167 |
| NIM/NIDN Creators: | 0320311-115 |
| Uncontrolled Keywords: | Cost Accounting, Marketing Expenses, Sales Volume |
| Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
| Depositing User: | Admin Perpus UMB |
| Date Deposited: | 15 Jun 2011 11:09 |
| Last Modified: | 09 Sep 2025 07:10 |
| URI: | http://repository.mercubuana.ac.id/id/eprint/19046 |
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